Field Service Project (FSP4003)

Students work directly with leaders and engage with real-world business challenges beyond the classroom, The course also serves as a networking platform, connecting students with professionals from diverse industries and expertise areas.

The Enterprise 50 (E50) Awards are jointly organised annually by The Business Times and KPMG to recognise and reward the 50 most enterprising local SMEs across all industry sectors. It is sponsored by OCBC Bank and supported by IDA, IE Singapore and Spring Singapore.

Since 2009, NUS Business School has partnered with E50 organisers to offer BBA honours students the opportunity to work with award-winning companies.

Students study each company’s business model, operations, and leadership, then produce profile articles and in-depth consulting reports with recommendations. These reports are formally presented to CEOs and senior management teams.

Student articles have been featured in The Business Times, including (accessible via Business Times subscription):

• Singapore SME Beyond Medical Group goes beyond aesthetic services into specialised medical care – The Business Times
• From pushcart beginnings to a multimillion-dollar beauty retailer – The Business Times
• Providing caregivers with more than just homecare products – The Business Times
• Buildo Engineering Uses Lighter, Greener Construction Materials – The Business Times
• RS Facilities Services: Polishing the image of the cleaning industry – The Business Times
• Going green in the steel business – The Business Times

Click here to download the E50 guidelines.

We would also like to take this opportunity to thank all faculty members for their contributions and guidance in supervising the FSP.

• Department of Accounting
• Department of Analytics & Operations
• Department of Finance
• Department of Management & Organisation
• Department of Marketing
• Department of Real Estate
• Department of Strategy & Policy

• In 2025, a student team supervised by CGS won the NUS Outstanding Undergraduate Researcher Prize for their sustainability case study on Malaysian coffee chain ZUS Coffee. Learn more about their project here.
• In 2025, NUS Business students partnered with the  NUS Centre for Governance and Sustainability (CGS) and the NUS Office of Risk Management and Compliance to enhance organisational resilience. View their project information here.
• In 2024, students proposed and tested “Honesty Coffee”, an unmanned booth using an honour-based payment system. Read their feature here.
• During COVID-19, students produced research that positively impacted Unilever’s e-commerce strategy for French and Vietnamese markets. Learn more about their project here.