Curriculum AY2023/2024 (for students who switched) & AY2024/2025
Primary Major | Applied Business Analytics, Business Economics, Finance, Innovation & Entrepreneurship, Leadership & Human Capital Management, Marketing, Operations & Supply Chain Management | Accountancy | Real Estate | |
---|---|---|---|---|
Common Curriculum
General Education Courses Business Environment Courses Field Service Project Work Experience Milestone Global Experience Milestone |
52 Units
24 Units 20 Units 8 Units 0 Units 0 Units |
52 Units
24 Units 20 Units 8 Units 0 Units 0 Units |
52 Units
24 Units 20 Units 8 Units 0 Units 0 Units |
|
Major Curriculum Major Requirement Courses Business Function Courses |
60 Units 36 Units 24 Units |
68 Units 44 Units 24 Units |
64 Units 40 Units 24 Units |
|
Unrestricted Elective Courses | 48 Units | 40 Units | 44 Units | |
Total | 160 Units | 160 Units | 160 Units |
PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) FOR STUDENTS WHO:
- MATRICULATE FROM ACADEMIC YEAR 2024/2025 ONWARDS (AUGUST 2024)
- MATRICULATE IN ACADEMIC YEAR 2023/2024 AND HAVE INDICATED A SWITCH TO THE NEWEST CURRICULUM
Under the new BBA programme students are enrolled directly into an Honours programme. Students are required to complete 160 Units to graduate.
The degree requirements for the refreshed BBA programme are listed below. For further elaborations on each component, please refer to the drop-down accordions.
BBA DIRECT HONOURS PROGRAMME REQUIREMENTS
BBA Honours Degree Requirements (Total 160 Units) |
---|
Common Curriculum (52 Units)
|
Major Curriculum (60/68/64 Units)
|
Unrestricted Elective Courses (48/40/44 Units) |
Note 1: Students may read up to a maximum of 60 Units of level-1000 courses. Any level-1000 course taken in excess of the 60 Units will not count towards the fulfilment of the degree requirements. For polytechnic graduates, 20 Units of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the polytechnic level, will NOT be counted against the 60 Units limit. |
Note 2: A course may be worth 1, 2, 3 or 4 Units. Core, major and elective courses are worth four Units each unless otherwise stated. Additional elective courses of one, two or three Units may be introduced as and when necessary. |
All BIZ students will undertake a shared common curriculum structure which allows them to have a holistic and rigorous basic education in business, to gain deep expertise in a chosen primary major and, if so desires, to broaden laterally across to a within-BIZ second major or minor
1) General Education Courses
The University Level Requirement (ULR) is a graduation requirement which comprises General Education, aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.
All students are required to read and pass six General Education (GE) courses, one from each pillar:
- Cultures and Connections
- Singapore Studies
- Critique and Expression
- Data Literacy
- Digital Literacy
- Communities and Engagement
Please refer to this link for the list of courses approved under the six GE pillars.
Please refer here for our BIZ Sample Study Plan.
Students are strongly encouraged to complete the GE courses within the first two years of their candidature.
2) Business Environment Courses
Business Environment courses (20 Units) are the same across all the primary majors offered at BIZ. These courses serve to introduce BIZ students to the various dimensions of the bigger environment in which businesses operate in. These courses are not contextualized to the primary major.
The 6 Business Environment courses are:
- BSP1702 Legal Environment of Business
- BSP1703 Managerial Economics
- DAO1704 Decision Analytics using Spreadsheets
- ES2002 Business Communications
- RE1707 Real Estate Society and Enterprise (2 Units)
- MNO2707 Business Ethics (2 Units)
3) Cross-Disciplinary Course – Field Service Project
This is an 8 Units level 4000 course. It is a consulting practicum in which students form teams of 3 to 4 to solve a real-world business-related problem for a company or other organization over one to two semesters with a NUS supervisor guiding the team. It is a pro-bono project with no payment except for reimbursement of out-of-pocket costs. The business-related problem may be one of organizational strategy, marketing strategy, accounting information system, human resource training programme, etc. Most importantly, the students often must take a cross-disciplinary approach to come up with the solution.
For more information on Field Service Project, please click here.
4) Work Experience Milestone (WEM)
For more information on WEM, please click here.
5) Global Experience Milestone (GEM)
The objective of this milestone is to expose BIZ students to a foreign country to experience a different academic, work, social and/or cultural environment. GEM aligns with Singapore’s positioning as a global/regional business hub in which more future job roles will be regional or international in nature.
To complete the GEM, the student needs to complete a significant and approved overseas experience. The minimum will be a 5-day study trip with deliverables. The most common way to complete GEM will be through an overseas exchange stint (through the Student Exchange Programme) or an overseas summer/winter school. Other alternatives are overseas internship, overseas community project, overseas competition, etc. Financial assistance is available for financially-challenged students.
For more information on Exchange Programmes, please click here.
Please click here for general FAQs on the Global Experience Milestone (GEM).
6) Academic Orientation & Intensive Primer Courses (Only applicable to BBA and BBA (Accountancy) students admitted before AY2024/2025)
1. BPM1701 Calculus and Statistics
2. BPM1702 Microsoft Excel and PowerPoint for Business
3. BPM1705 Understanding How Business Works
BPM courses are zero-unit graduation requirements for all BBA & BBA (Accountancy) students admitted before AY2024/25.
Cohort 2023 BBA & BBA (Accountancy) students who switched to the new BBA curriculum must still complete the above courses to graduate.
Please click here for FAQs on Academic Orientation and the Intensive Primer Course.
The Major Curriculum comprises Business Function courses (24 Units) and Restricted Courses (at least 36 Units), making a total of at least 60 Units.
Business Function Courses
Business Function courses (24 Units) are the same across all the primary majors offered at BIZ. Each course represents a basic functional area of a business and is not contextualised to the primary major. These 6 courses, together with the Business Environment courses (20 Units), provide a holistic and rigorous foundation for a business undergraduate degree.
The 6 Business Function courses are:
- ACC1701 Accounting for Decision Makers
- MKT1705 Principles of Marketing
- MNO1706 Organisational Behaviour
- DAO2702 Programming for Business Analytics
- DAO2703 Operations & Technology Management
- FIN2704 Finance
Restricted Courses
Restricted Courses (36 Units to 44 Units) are almost entirely courses that are highly contextualized to the (primary) major, and so the set of courses for each major will be almost entirely different, save for some courses that are cross-listed across two/more majors.
In essence, for each major, the structure of Restricted Courses space comprises:
1) At least 24 Units of level 2000/3000 courses, some or all of which may be compulsory
2) A compulsory 4 Units capstone course for the major (level 4000)
- BSP4701 Strategic Management – for all Business Major (except Accountancy & Real Estate)
- ACC4701 Integrated Perspectives in Accounting and Business – Accountancy major
- RE4701 Real Estate Development – Real Estate Major
3) At least 8 Units of level 4000 courses, some or all of which may be compulsory
Please take note, Points (2) and (3), together with the compulsory Field Service Project, is the default minimum requirement for an honours degree.
Details of the Restricted Courses space are presented in 9 Majors section below.
The curriculum boasts 9 majors for students to choose from. Please refer to the tables below about each major and their courses.
Please note that the courses listed are non-exhaustive and may not be offered every semester. Students should always refer to NUSMods or the Course Outlines page for the latest course offerings.
Those who wish to read two majors may use Unrestricted Elective space to complete a second major within the BBA programme. Some major courses are electives in more than one major. Maximum 8 Units of such courses may be used to meet the requirements for up to two majors. Triple counting is not allowed. There is also no entrance requirement (e.g. no GPA cut-off) for reading additional majors.
1. Accountancy Major
The BBA programme with a major in Accountancy is the BBA programme with an extended accountancy component. It is a full-fledged accountancy degree built on an especially strong foundation of business knowledge from other domains, and it is also a full-fledged business degree with a specialized rigorous focus on accountancy.
Graduates of the BBA degree programme with a major in Accountancy are qualified to directly enter the professional stage of the Singapore CA Qualification, the path to becoming a Singapore Chartered Accountant.
The Singapore Chartered Accountant (CA) Qualification is the national CA qualification, developed by the Singapore Accountancy Commission (SAC) and administered by Singapore’s national accountancy professional body, the Institute of Singapore Chartered Accountants (ISCA). This internationally recognised and portable qualification is unique as it offers an Asian perspective. Taken together with a 3-year working experience with an SAC Accredited Training Organisation, which are accounting firms including the Big 4, candidates will receive a well-rounded education with both technical knowledge and practical guidance. The Singapore CA Qualification is continually reviewed to raise the ease of taking the programme while maintaining its standards to ensure that professionals with the Singapore Chartered Accountant designation come with the reputation of being highly competent. In short, it is designed to develop future business leaders.
To uphold the high standards necessary to achieve the vision of developing Singapore as the leading global accountancy hub, registration of Chartered Accountants to be Public Accountants in Singapore and Reciprocal Membership Agreements (RMAs) are subject to periodic review.
David Mitchell Reeb, Head, Department of Accounting, will be glad to answer any enquiries at this email: acchead@nus.edu.sg
Accountancy students need to fulfil compulsory accountancy courses.
Course Code | Course Title |
---|---|
ACC2706 | Managerial Accounting |
ACC2707 | Corporate Accounting & Reporting I |
ACC2708 | Corporate Accounting & Reporting II |
ACC2709 | Accounting Information Systems |
ACC3701 | Assurance and Attestation |
ACC3702 | Corporate and Securities Law |
ACC3703 | Taxation |
ACC3706 | Governance, Risk Management and Sustainability (previous course title Corporate Governance and Risk Management) |
ACC4701 (Capstone Course) | Integrated Perspectives in Accounting & Business |
ACC4702 | Advanced Corporate Accounting and Reporting |
ACC4703 | Valuation |
In addition to the above, the following accounting elective courses listed in the table may be offered. Do note that this list is not exhaustive. Unrestricted electives do not need to be from accounting.
List of Accountancy elective courses:
Course Code | Course Title |
---|---|
ACC2711 | Sustainability Metrics and Performance Analysis (this course can only be counted as an UE) |
ACC3711 | Managerial Planning and Control |
ACC3714 | Accounting for Entrepreneurs: From Startup to Exit |
ACC3715 | Accounting Analytics and AI |
ACC4711 | Advanced Taxation |
ACC4712 | Forensic Accounting |
ACC4713 | Banking Institutions: Managing Risks in a Digital World (previous course title: Financial Institution Audit and Compliance) |
ACC4714 | Advanced and Sustainability Assurance (previous course title: Advanced Assurance and Attestation) |
ACC4715 | Accounting Theory |
ACC4751 | Advanced Independent Study in Accounting |
ACC4752 | Advanced Independent Study in Accounting (2 Units) |
ACC4761 | Seminars in Accounting |
ACC4761A | Seminars in Accounting: Internal Audit |
ACC4761C | Seminars in Accounting: Advanced Accounting Theory |
ACC4761D | Seminars in Accounting: Risk Management Technology |
ACC4761E | Seminars in Accounting: Public Sector Audit |
ACC4761F | Seminars in Accounting: Advanced Corporate Governance |
ACC4761G | Seminars in Accounting: Advanced Risk Management |
ACC4761H | Seminars in Accounting: Accounting & Business Analysis for Banks |
2. Applied Business Analytics Major
With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. Business graduates thus need to be more numerate and analytical. We often see positions requiring a higher level of analytics know-how being advertised by recruiters to form decision teams with expertise in collecting and extracting actionable intelligence out of data. We aim to train our business students to the level where they can immediately be a valuable interface between data scientists and senior management, or qualify for the best graduate business analytics programmes globally.
This major will pivot on the core business knowledge already acquired by all BBA students, and will take good contextual management understanding as given. Graduates with this major should function very well as a data-savvy business consultant, either internally for their own organisations or externally for client establishments.
Business students will already have benefited from Business Environment and Function Courses such as DAO1704 Decision Analytics using Spreadsheets and DAO2702 Programming for Business Analytics.
Refer here for more information on the Applied Business Analytics major.
Please visit our public interest group for more details.
Course Code | Course Title |
---|---|
Applied Business Analytics Major Compulsory Courses | |
DBA3702 | Descriptive Analytics with R |
DBA3803 | Predictive Analytics in Business |
IT3010 | Data Management for Business Analytics |
MNO2705 | Leadership and Decision Making under Uncertainty |
BSP4701 (Capstone Course) | Strategic Management |
Applied Business Analytics Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below) |
|
DBA3701 | Introduction to Optimisation |
DBA3711 | Stochastic Models in Management |
DBA3712 | Dynamic Pricing & Revenue Management |
DBA3713 | Analytics for Risk Management |
DBA3751 | Independent Study in Business Analytics |
DBA3752 | Independent Study in Business Analytics (2 Units) |
DBA3761 | Topics in Business Analytics |
DBA4814 | Analytics in Digital Marketplaces |
ACC3715 | Accounting Analytics and AI |
DOS3811 | Technology and Business Innovation |
MKT3811 | Marketing Analysis and Decision Making |
IS3221 | ERP Systems with Analytics Solutions |
Applied Business Analytics Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
DBA4711 | Applied Analytics |
DBA4712 | Causal Learning for Managerial Decision |
DBA4713 | Network Analytics with Business Applications |
DBA4714 | Deep Learning and Generative AI in Business |
DBA4751 | Advanced Independent Study in Business Analytics |
DBA4752 | Advanced Independent Study in Business Analytics (2 Units) |
DBA4761 | Seminars in Analytics |
DBA4811 | Analytics for Consulting |
DBA4812 | Supply Chain Analytics |
DBA4761A | Sem in Analytics: Tidyverse Principles And Tidymodels |
DBA4813 | AI Strategies in Business |
DOS4811 | Data Visualisation |
DOS4813 | Managerial Problem Solving |
MKT4812 | Marketing Analytics |
MNO4716 | Using R for HR Analytics and Machine Learning |
IE4214 | Revenue Management and Pricing Analytics *Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM major. That is, students are not allowed to count both courses towards the same major in either BA or OSCM. |
IS4241 | Social Media Network Analysis |
BT4212 | Search Engine Optimisation and Analytics |
BT4222 | Mining Web Data for Business Insights |
3. Business Economics Major
To ensure that students in this major receive holistic training in business economics, the curriculum offers distinct alternative pathways from the second to the fourth year. To maximise synergies, the curriculum uses multiple courses from the Departments of Economics, Analytics & Operations, and Marketing.
Why Business Economics?
a) Offers a coherent major for BBA students seeking careers in management or economic consulting, finance, or general management.
b) Develops a group of talent who will be well versed in business and management practices, and are also strongly proficient in economics.
Who should take it?
BBA students pursuing careers in management or economic consulting.
Course Code | Course Title |
---|---|
Business Economics Major Compulsory Courses | |
BSE3702 | Economics of Strategy |
BSE3703 | Econometrics for Business I |
MNO2705 | Leadership and Decision Making under Uncertainty |
BSP4701 (Capstone Course) | Strategic Management |
Business Economics Major Elective Courses (Choose any 3 Level 3000 major elective courses from the list below) |
|
BSE3701 | Macroeconomic Principles in the Global Economy |
BSE3711 | Strategic Thinking – Economic Applications |
BSE3712 | Behavioural Economics |
BSE3751 | Independent Study in Business Economics |
BSE3761 | Topics in Business Economics |
BSE3761A | Economic System in Asian Business Environment |
MKT3812 | Game Theory & Strategic Analysis |
DBA3702 | Descriptive Analytics in R |
DBA3803 | Predictive Analytics in Business |
EC3322 | Industrial Organisation I |
EC3332 | Money and Banking I |
EC3373 | ASEAN Economies |
EC3375 | Economy and Business of Japan and Korea |
EC3378 | Emerging India in Asia’s Economic Integration |
EC3394 | Economics and Psychology |
EC3396 | Economic Analysis of Law I |
Business Economics Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
BSE4711 | Econometrics for Business II |
BSE4712 | Economics of Organisations |
BSE4751 | Advanced Independent Study in Business Economics |
BSE4761 | Seminars in Business Economics |
BSN4811 | Strategic Innovation for High Performance |
BSN4811A | Innovation and Productivity (with Econometrics) (5 Units) |
DBA4811 | Analytics for Consulting |
DOS4811 | Data Visualisation |
DOS4812 | Business-Driven Technology |
MKT4811 | Pricing Strategy |
MNO4711 | Consulting to Management |
4. Finance Major
The finance major aims to produce ethical, high quality and job-ready finance professionals with a global mind-set for the finance industry. This is achieved through the following dimensions: industry relevance, ethics, breadth, rigour, and cross discipline. The finance major is a Certified Financial Analyst (CFA) programme partner, meeting the CFA programme curriculum requirements which are updated frequently for industry relevance.
The major involves many distinguished industry professionals as adjunct professors and invited speakers, bringing to the classroom the latest know how and innovations in the industry. Other than internships, students complete a field service project with a company in the industry which involves solving real business problems faced by the company. Students take part and perform well in finance competitions organised by the industry. The finance major takes the development of ethics very seriously. All students go through an ethics workshop based on the CFA Institute Code of Ethics and Standards of Professional Conduct. The ethics dimension is often revisited in every finance course through discussions and case studies. Students are held to the highest standard of ethics requirement, especially in the area of nonplagiarism, honesty in assessment related work, and professionalism in project work.
The major addresses the need for breadth through its three required finance courses: FIN3701 Corporate Finance, FIN3702 Investment Analysis and Portfolio Management and FIN3703 Financial Markets. This ensures that students know the basic workings in the various sectors within the finance industry. It addresses the need for rigour through its many elective subjects ranging from the area of asset management, to personal finance, banking and business finance. Students may package their electives freely to develop all rounded rigor or specialized rigor for a particular finance career.
The finance major integrates well with other majors in the Business School producing not just finance specialists but balanced business professionals with strength in leadership and technology. Students have enough elective courses to take another major such as marketing, decision science and management. The case studies and projects in the finance courses often require analysis in these other majors as well. The major supports overseas student exchange programme stimulating the development of global mind-set and perspectives in finance.
The finance major employs the latest and best pedagogy for education including blended learning. Some courses are conducted in our trading and computer lab complete with industry software such as Bloomberg and MSCI Barra, producing job-ready graduates. The major enjoys the support of its numerous enthusiastic and dedicated alumni. They regularly come back for networking sessions with undergraduates and provide mentorship and career guidance. This adds to the vibrancy and colourful learning experience in the major.
Course Code | Course Title |
---|---|
Finance Major Compulsory Courses | |
FIN3701 | Corporate Finance |
FIN3702 | Investment Analysis and Portfolio Management |
FIN3703 | Financial Markets |
MNO2705 | Leadership and Decision Making under Uncertainty |
BSP4701 (Capstone Course) | Strategic Management |
Finance Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below) |
|
FIN3711 | International Financial Management |
FIN3712 | Options and Futures |
FIN3713 | Bank Management |
FIN3714 | Financial Risk Management |
FIN3715 | Risk and Insurance |
FIN3716 | Financial Modelling |
FIN3717 | Fixed Income Securities |
FIN3718 | Value Investing in Asia |
FIN3719 | Household Finance |
FIN3720 | Financial Statement Analysis |
FIN3721 | Consumer Banking Wealth Management |
FIN3722 | Sustainability Risk Management |
FIN3751 | Independent Study in Finance |
FIN3752 | Independent Study in Finance (2 Units) |
FIN3761 | Topics in Finance |
FIN3761A | TIF: Transaction Banking |
FIN3761B | TIF: China’s Capital Markets |
FIN3761C | TIF: Foreign Exchange Trading |
FIN3761D | TIF: Physical Commodity Markets and Assets |
Finance Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
FIN4711 | Research Methods in Finance |
FIN4713 | Advanced Portfolio Management: Securities Analysis & Valuation |
FIN4714 | Valuation and Mergers & Acquisition |
FIN4715 | Measuring Success in Philanthropy and Impact Investing |
FIN4716 | Equity Research Seminar |
FIN4717 | Entrepreneurial Finance |
FIN4718 | FinTech Management |
FIN4719 | FinTech and Financial Data Analytics |
FIN4720 | Sustainability and Finance |
FIN4721 | AI, Blockchain and Quantum Computing |
FIN4722 | Advanced Household Finance |
FIN4723 | The Financial System |
FIN4751 | Advanced Independent Study in Finance |
FIN4752 | Advanced Independent Study in Finance (2 Units) |
FIN4761 | Seminars in Finance |
FIN4761A | SIF: Private Equity |
FIN4761B | SIF: Investment Banking |
FIN4761C | SIF: Applied Portfolio Management Techniques |
FIN4761D | SIF: Family Business and Wealth Management |
5. Innovation and Entrepreneurship Major
The Innovation and Entrepreneurship major aims to equip our students to become visionaries and change makers to lead the transformation of Singapore businesses into the future economy. The pace of innovation means the industries our students enter will drastically transform over the course of their careers. Economic growth will come from leaders who understand the organisational and business challenges inherent in these changes and are comfortable managing an uncertain environment.
This major will furnish our students with broad theoretic lenses to lead change effectively, whether in an entrepreneurial venture or a large multinational corporation. Partnered with rich experiential projects and courses, students will enter the workplace comfortably applying these theories with the broader skills developed in the BBA programme.
This major will interest a broad cross-section of BBA students from those planning specific careers in management consulting or entrepreneurship to those who want to be well-equipped for the dynamic industrial environment.
Course Code | Course Title |
---|---|
Innovation & Entrepreneurship Major Compulsory Courses | |
BSN3701 | Technological Innovation |
BSN3702 / TR3002N* | New Venture Creation |
MNO2705 | Leadership and Decision Making under Uncertainty |
BSP4701 (Capstone Course) | Strategic Management |
Innovation and Entrepreneurship Major Elective Courses (Choose any 3 Level 3000 major elective courses from the list below) |
|
BSN3703 | Entrepreneurial Strategy |
BSN3711 | The Entrepreneurial Ecosystem in Singapore & SE Asia |
BSN3712 | Innovation and Intellectual Property |
BSN3713 | Entrepreneurial Boot Camp |
BSN3714 | Co-Creating Value (Tools for Collaborative Innovation) |
BSN3715 | Digital Strategy |
BSN3716 | 360-Degree Business Innovation Strategy |
BSN3717 | Family Business |
BSN3751 | Independent Study in Innovation & Entrepreneurship |
BSN3811 | People Strategy |
MNO3811 | Social Entrepreneurship |
Innovation and Entrepreneurship Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
BSN4711 | Product Validation |
BSN4712 | Managing Social Networks in Markets and Organisations |
BSN4751 | Advanced Independent Study in Innovation & Entrepreneurship |
BSN4811 | Strategic Innovation for High Performance |
BSN4811A | Innovation and Productivity (with Econometrics) (5 Units) |
MNO4761C | SILHCM: Talent Development and Performing with Impact |
MNO4861C | SILHCM: Corporate Entrepreneurship & Business Model Evaluation |
*Must be letter-graded and taken on NOC
6. Leadership and Human Capital Management Major
Leadership is the linchpin in organisations and teams. By understanding leadership, students will place themselves in a central node of influence to inspire people, create organisational outcomes, and ultimately realize the full potential of human capital.
To keep the major current and relevant, keen attention will be paid to the shifting business landscape that forms the backdrop to leadership, for instance, trends on human resource (HR) big data analytics, controversial new organisational structures, and the impact of technology and globalization. These will be addressed in advanced seminar classes in collaboration with other departments where we probe the evolving role of leadership and how to lead organisations to stay ahead in a rapidly changing world. At the same time, Human Capital Management will proactively address the changes in the environment, especially on its horizontal and vertical alignment with strategy and culture to obtain sustainable competitive advantage for the firm and people.
Students who achieve this major can look forward to careers in management consulting, HR consulting, organisation development, HR generalist/specialist, and HR policy maker.
Course Code | Course Title | ||
---|---|---|---|
Leadership & Human Capital Management Major Compulsory Courses | |||
MNO3701 | Human Capital Management | ||
MNO3702 | Negotiation and Conflict Management | ||
MNO3703 | Leading in the 21st Century | ||
MNO2705 | Leadership and Decision Making under Uncertainty | ||
BSP4701 (Capstone Course) | Strategic Management | ||
Leadership & Human Capital Management Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below) |
|||
MNO3711 | Managing Change | ||
MNO3712 | Training and Development | ||
MNO3713 | Management of Employee Relations | ||
MNO3714 | Business with a Social Conscience | ||
MNO3715 | Leading Groups and Teams | ||
MNO3716 | Principles of Global Management | ||
MNO3751 | Independent Study in Leadership & Human Capital Mgt | ||
MNO3752 | Independent Study in Leadership & Human Capital Mgt (2 Units) | ||
MNO3761 | Topics in Leadership and Human Capital Management | ||
MNO3761A | TILHCM: Employee and Organisational Misbehaviours | ||
MNO3761B | TILHCM: Managing China Venture | ||
MNO3761C | TILHCM: Crisis Management | ||
MNO3811 | Social Entrepreneurship | ||
BSN3811 | People Strategy | ||
Leadership & Human Capital Management Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|||
MNO4711 | Consulting to Management | ||
MNO4712 | Experiencing Work: Effects on Behaviour & Well-Being | ||
MNO4713 | Leading Across Borders | ||
MNO4714 | Developing Impactful Social Sector Solutions | ||
MNO4715 | Foresight and Scenario Planning | ||
MNO4716 | Using R for HR Analytics and Machine Learning | ||
MNO4717 | Talent Acquisition | ||
MNO4751 | Adv Independent Study in Leadership & Human Capital Mgt | ||
MNO4752 | Adv Independent Study in Leadership & Human Capital Mgt (2 Units) | ||
MNO4761 | Seminars in Leadership and Human Capital Management | ||
MNO4761A | SILHCM: Compensation and Performance Management | ||
MNO4761B | SILHCM: Job Attitudes | ||
MNO4761C | SILHCM: Talent Development and Performing with Impact | ||
MNO4761D | SILHCM: Industry 4.0, Technology, & Management Implications | ||
MNO4861C | SILHCM: Corporate Entrepreneurship & Business Model Evaluation |
7. Marketing Major
Marketing, more than any other business functions, deals with customers. It is also the revenue-generating department in any organization.
Marketing is about managing profitable customer relationships by satisfying customer needs better than competition, thus creating superior value for customers. Hence, students majoring in Marketing should understand not only the company and its customers, but also the competition in the context of the political, economic, socioeconomic, and technological environment to identify opportunities and harness them through well thought out product, pricing, distribution and promotion strategies to bring value not only for the customers but also to the company.
As such, marketing courses are developed and offered at various stages of the curriculum to enhance learning progression and outcomes consistent with what Marketing is. All students begin with learning Principles of Marketing (MKT1705) in their first year. The second marketing course (MKT3701 – Marketing Strategy: Analysis and Practice) builds on the principles by sharpening students’ analytical proclivity and going in-depth in key topics especially from a managerial and strategic perspective. The Consumer Behaviour (MKT3702) course drills deep into understanding customers – the fundamental premise of marketing; specifically, how consumers affect business practices and also how marketers influence them. These courses are the building blocks upon which electives are offered.
Our electives cover comprehensively the strategies involving what is often termed the marketing mix – product and brand, pricing, retailing and promotion. As Singapore is a service economy, our curriculum also offers a Services Marketing course to equip students for this important sector.
Beyond these marketing mix courses, we keep current with offerings concerning Digital Marketing as well as Customer Relationship Management, among others. As data analytics is an important driver in today’s businesses, we offer MKT3722 Research for Marketing Insights as well as MKT4812 Marketing Analytics to train Marketing majors in understanding the quantitative bases underlying the strategies.
Course Code | Course Title |
---|---|
MKT2711 (for BIZ students only) | Marketing Venture Challenge (this course does not count towards the Marketing Major) |
Marketing Major Compulsory Courses | |
MKT3701 | Marketing Strategy: Analysis and Practice |
MKT3702 | Consumer Behaviour |
MNO2705 | Leadership and Decision Making under Uncertainty |
BSP4701 (Capstone Course) | Strategic Management |
Marketing Major Elective Courses (Choose any 3 Level 3000 major elective courses from the list below) |
|
MKT3711 | Services Marketing |
MKT3714 | Digital Marketing |
MKT3715 | Business-to-Business Marketing |
MKT3716 | Customer Relationship Management |
MKT3717 | Product & Brand Management |
MKT3718 | Advertising and Promotion Management |
MKT3720 | Retail Marketing |
MKT3722 | Research for Marketing Insights |
MKT3761A / MKT3723 | Wealth Management Marketing |
MKT3761D/MKT3724 | TIM: Sustainability Marketing |
MKT3751 | Independent Study in Marketing |
MKT3752 | Independent Study in Marketing (2 Units) |
MKT3761 | Topics in Marketing |
MKT3761B | TIM: Marketing in Developing and Emerging Economies |
MKT3761C | TIM: Social Impact Marketing |
MKT3761E | TIM: Marketing in Social Networks |
MKT3811 | Marketing Analysis & Decision Making |
MKT3812 | Game Theory and Strategic Analysis |
Marketing Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
MKT4714 | Consumer Decision Making |
MKT4716 | Consumer Culture Theory |
MKT4761E / MKT4719 | Distribution Management: Channels and Platforms |
MKT4761G / MKT4720 | Product Experience Management |
MKT4761B/ MKT4721 | Customer Analytics & Visualization |
MKT4761D / MKT4722 | Personal Selling & Sales Management |
MKT4761H | Marketing Strategy & Execution |
MKT4761J | AI in Marketing |
MKT4761K | Seminars in Marketing: Marketing Technology |
MKT4723 | Customer Experience Management |
MKT4751 | Advanced Independent Study in Marketing |
MKT4752 | Advanced Independent Study in Marketing (2 Units) |
MKT4761 | Seminars in Marketing |
MKT4761A | SIM: Growing and Marketing the Next On-Demand Unicorn |
MKT4761C | SIM: Media Strategy for a Digital Economy |
MKT4761F | SIM: Disruption and Marketing |
MKT4811 | Pricing Strategy |
MKT4812 | Marketing Analytics |
8. Operations and Supply Chain Management Major
Managing business operations effectively is crucial to the competitive advantage of any organisation. This major is not only designed for students who are keen to venture into the functional area of operations, logistics or supply chain management, but also for anyone who will play an effective role in contributing to the competitiveness of any organisation regardless of industry sectors. Building upon the BBA core course DAO2703 Operations and Technology Management, students are equipped with foundational knowledge in supply chain management and service operations, which are applicable to both manufacturing and service industries.
Electives relating to project management, information management and business analytics further provide students with essential knowledge and skills needed for sound decision making and effective management of business processes. Given growing environmental concerns, sustainable operations management becomes a highly relevant and hence included topic.
This major offers an elective project course to provide students with hands-on experience in addressing issues and resolving challenges in the operations and supply chain domain. Please visit our public interest group for more details.
Course Code | Course Title |
---|---|
Operations and Supply Chain Management Major Compulsory Courses | |
DOS3701 | Supply Chain Management |
DOS3703 | Service Operations Management |
DOS3704 | Operations Strategy |
MNO2705 | Leadership and Decision Making under Uncertainty |
BSP4701 (Capstone Course) | Strategic Management |
Operations and Supply Chain Management Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below) |
|
DOS3702 | Procurement Management |
DOS3712 | Physical Distribution Management |
DOS3713 | Project Management |
DOS3714 | Sustainable Operations Management |
DOS3751 | Independent Study in Ops & Supply Chain Management |
DOS3752 | Independent Study in Ops & Supply Chain Management (2 Units) |
DOS3761 | Topics in Operations & Supply Chain Management |
DOS3811 | Technology and Business Innovation |
DBA3701 | Introduction to Optimisation |
DBA3711 | Stochastic Models in Management |
DBA3712 | Dynamic Pricing & Revenue Management |
DBA4814 | Analytics in Digital Marketplaces |
Operations and Supply Chain Management Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
DOS4711 | Supply Chain Applied Project |
DOS4712 | Co-ordination and Flexibility in SCM |
DOS4714 | Service Design |
DOS4715 | Lean Principles for Operational Excellence |
DOS4751 | Advanced Independent Study in Ops & Supply Chain Management |
DOS4752 | Advanced Independent Study in Ops & Supply Chain Management (2 Units) |
DOS4761 | Seminars in Operations and Supply Chain Management |
DOS4811 | Data Visualisation |
DOS4812 | Business-Driven Technology |
DOS4813 | Managerial Problem Solving |
DBA4811 | Analytics for Consulting |
DBA4812 | Supply Chain Analytics |
DBA4761A | Sem in Analytics: Tidyverse Principles And Tidymodels |
DBA4813 | AI Strategies in Business |
IE4214 | Revenue Management and Pricing Analytics *Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM major. That is, students are not allowed to count both courses towards the same major in either BA or OSCM. |
9. Real Estate Major
The Real Estate major trains real estate professionals to create and manage wealth in the context of the built environment. Recognising that Real Estate is Space and Money over Time, this major is unique in providing an explicit link and interface between the spatial features of Real Estate and its financial attributes. Real Estate graduates play key roles in the development of the built environment as well as in the advancement of the quality of urban living through the transformation and management of real estate resources.
List of Real Estate Major Courses
Course Code | Course Title |
---|---|
Real Estate Major Compulsory Courses | |
RE2702 | Land Law |
RE2705 | Urban Economics |
RE3701 | Real Estate Investment Analysis |
RE3705 | Urban Planning |
RE3706 | Principles of Real Estate Valuation |
RE4701 (Capstone Course) | Real Estate Development |
Real Estate Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below) |
|
RE3703 | Advanced Real Estate Economics |
RE3808 | Design and Construction |
RE3809 | Real Estate Development & Finance Law |
RE3810 | Strategic Asset & Facility Management |
Real Estate Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below) |
|
RE4803 | REIT and Business Trust Management |
RE4808 | Urban and Sustainability Policies |
RE4809 | Topics in Real Estate |
RE4810 | International Real Estate |
RE4811 | Statutory & Advanced Real Estate Valuation |
Students are highly encouraged to pursue a second major or minor with Unrestricted Elective Courses. Under this component, students may take any course to fulfil their Unrestricted Elective Courses requirement. That is, they may take courses offered by the Business School and/or courses offered outside the School to fulfil this requirement.
An ISC is a non-compulsory, 4-unit course that provides an excellent opportunity for students to engage in in-depth investigation of a particular topic or issue that resides within a business major. ISC is conducted on 1:1 instructor-student ratio, such that the instructor (i.e. the ISC supervisor) ensures that the student receives dedicated guidance and supervision throughout his/her study and inquiry into the problem statement. As such, this tailored approach facilitates a deep understanding and mastery of the chosen subject that might not be achievable through standard coursework.
A student considering an ISC should first thoroughly evaluate whether his/her specific academic interests and learning objectives can be met through existing classroom-based courses. Only if the learning needs remain unmet should he/she proceed with an ISC application, ensuring that this specialized course truly adds value to his/her educational journey. As the learning and assessment activities for ISC are research in nature, it is essential that ISC takes place over a span of 13-15 weeks within a regular semester.
ISCs are coded at difficulty levels 3xxx and 4xxx (Advanced ISC), where the latter involves relatively greater complexity in terms of the definition of problem statement, the extent of primary data collection, as well as the depth of analysis and interpretation of results.
Students are allowed to read up to a maximum of 8 units of ISC/Advanced ISC. Only 4 units can be used to count towards a specialisation, a BIZ major, a BIZ 2nd major, or a BIZ minor. Students reading the 2017 BBA/BAC curriculum (i.e. the old curriculum) seeking to complete level 4xxx course work to fulfil honours requirements may also read ISC/Advanced ISC for this purpose. Students who wish to read more than one ISC during their candidature should consult the BBA office (write to BIZ_CourseReg@nus.edu.sg, append the most recent study roadmap and AFG What-if query report) to seek further guidance.
The ISC Application form can be downloaded here All submissions of ISC Application (appended with all necessary supporting documents) for the review/approval by the deanery of Undergraduate Studies should be done latest by the Monday of Week 1 in Semester 1 or 2 of the Academic Year. Late submissions will not be considered. Submissions should be made via email to Mr. Liong Wai Loon (wailoon@nus.edu.sg).
For students who are taking ISC with REx(Research Experience Programme), kindly note that the deadline for the submission of the REx application is by the 3rd week of either Semester 1 or 2 of the Academic Year. This timeline is independent from the ISC Application deadline stated in the preceding paragraph.
If you have further enquiries about the ISCs courses, please contact Mr Liong Wai Loon (wailoon@nus.edu.sg)
Advanced Placement Credits and Exemptions
For more information on Advanced Placement Credits (APC), please click here.
Degree Level : Promotion Criteria
Degree Level of BBA students from 2024 cohort onwards
Under the new BBA programme students are enrolled directly into an Honours programme. Students are required to complete 160 Units to graduate. Students’ progress in their course of studies are reflected in their degree level (BIZ1, BIZ2, BIZ3, BIZ4). The criteria for the promotion of a student’s degree level from 2024 intake cohort onwards also applies to cohort 2023 students who switched to the new curriculum. The new promotion criteria are as follows:
• BIZ1: Students who have completed less than 40 Units worth of courses.
• BIZ2: Students who have completed at least 40 Units but less than 80 Units worth of courses.
• BIZ3: Students who have completed at least 80 Units but less than 120 Units worth of courses.
• BIZ4: Students who have completed at least 120 Units worth of courses.
Curriculum FAQ for Cohort 2023 Students
BBA Common Admissions FAQ for New Cohort 2024 and Returning NS Men