NUS BBA

Academic Programmes

Primary Major Applied Business Analytics, Business Economics, Finance, Innovation & Entrepreneurship, Leadership & Human Capital Management, Marketing, Operations & Supply Chain Management Accountancy Real Estate
Common Curriculum

General Education Courses

Business Environment Courses

Field Service Project

Work Experience Milestone

Global Experience Milestone

52 Units

24 Units

20 Units

8 Units

0 Units

0 Units

52 Units

24 Units

20 Units

8 Units

0 Units

0 Units

52 Units

24 Units

20 Units

8 Units

0 Units

0 Units

Major Curriculum

Major Requirement Courses

Business Function Courses

60 Units

36 Units

24 Units

68 Units

44 Units

24 Units

64 Units

40 Units

24 Units

Unrestricted Elective Courses 48 Units 40 Units 44 Units
Total 160 Units 160 Units 160 Units

PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) FOR STUDENTS WHO:

  1. MATRICULATE FROM ACADEMIC YEAR 2024/2025 ONWARDS (AUGUST 2024)
  2. MATRICULATE IN ACADEMIC YEAR 2023/2024 AND HAVE INDICATED A SWITCH TO THE NEWEST CURRICULUM

Under the new BBA programme students are enrolled directly into an Honours programme. Students are required to complete 160 Units to graduate.

The degree requirements for the refreshed BBA programme are listed below. For further elaborations on each component, please refer to the drop-down accordions.

BBA DIRECT HONOURS PROGRAMME REQUIREMENTS

BBA Honours Degree Requirements (Total 160 Units)
Common Curriculum (52 Units)

  1. General Education Courses
  2. Business Environment Courses
  3. Cross-Disciplinary Course – Field Service Project
  4. Work Experience Milestone (including Career Compass Starter Workshops)
  5. Global Experience Milestone
Major Curriculum (60/68/64 Units)

  • Business Function Courses (6 courses worth 24 Units)
    1. ACC1701 Accounting for Decision Makers
    2. MKT1705 Principles of Marketing
    3. MNO1706 Organisational Behaviour
    4. DAO2702 Programming for Business Analytics
    5. DAO2703 Operations and Technology Management
    6. FIN2704 Finance
  • Major Requirement Courses
    • Level 2000/3000 courses
      • At least 24 Units restricted to the major for Applied Business Analytics, Business Economics, Finance, Innovation & Entrepreneurship, Leadership & Human Capital Management, Marketing, Operations & Supply Chain Management, some or all of which may be compulsory
      • At least 32 Units restricted to the major for Accountancy, some or all of which may be compulsory
      • At least 28 Units restricted to the major for Real Estate, some or all of which may be compulsory
    • Level 4000 courses
      • 1 Compulsory capstone course
      • At least 8 Units of Level 4000 courses restricted to the major, some or all of which may be compulsory
Unrestricted Elective Courses (48/40/44 Units)
Note 1: Students may read up to a maximum of 60 Units of level-1000 courses. Any level-1000 course taken in excess of the 60 Units will not count towards the fulfilment of the degree requirements. For polytechnic graduates, 20 Units of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the polytechnic level, will NOT be counted against the 60 Units limit.
Note 2: A course may be worth 1, 2, 3 or 4 Units. Core, major and elective courses are worth four Units each unless otherwise stated. Additional elective courses of one, two or three Units may be introduced as and when necessary.

All BIZ students will undertake a shared common curriculum structure which allows them to have a holistic and rigorous basic education in business, to gain deep expertise in a chosen primary major and, if so desires, to broaden laterally across to a within-BIZ second major or minor

1) General Education Courses

The University Level Requirement (ULR) is a graduation requirement which comprises General Education, aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.

All students are required to read and pass six General Education (GE) courses, one from each pillar:

  1. Cultures and Connections
  2. Singapore Studies
  3. Critique and Expression
  4. Data Literacy
  5. Digital Literacy
  6. Communities and Engagement

Please refer to this link for the list of courses approved under the six GE pillars.

Please refer here for our BIZ Sample Study Plan.

Students are strongly encouraged to complete the GE courses within the first two years of their candidature.

2) Business Environment Courses

Business Environment courses (20 Units) are the same across all the primary majors offered at BIZ. These courses serve to introduce BIZ students to the various dimensions of the bigger environment in which businesses operate in. These courses are not contextualized to the primary major.

The 6 Business Environment courses are:

  1. BSP1702 Legal Environment of Business
  2. BSP1703 Managerial Economics
  3. DAO1704 Decision Analytics using Spreadsheets
  4. ES2002 Business Communications
  5. RE1707 Real Estate Society and Enterprise (2 Units)
  6. MNO2707 Business Ethics (2 Units)

3) Cross-Disciplinary Course – Field Service Project

This is an 8 Units level 4000 course. It is a consulting practicum in which students form teams of 3 to 4 to solve a real-world business-related problem for a company or other organization over one to two semesters with a NUS supervisor guiding the team. It is a pro-bono project with no payment except for reimbursement of out-of-pocket costs. The business-related problem may be one of organizational strategy, marketing strategy, accounting information system, human resource training programme, etc. Most importantly, the students often must take a cross-disciplinary approach to come up with the solution.

For more information on Field Service Project, please click here.

4) Work Experience Milestone (WEM)

For more information on WEM, please click here.

5) Global Experience Milestone (GEM)

The objective of this milestone is to expose BIZ students to a foreign country to experience a different academic, work, social and/or cultural environment. GEM aligns with Singapore’s positioning as a global/regional business hub in which more future job roles will be regional or international in nature.

To complete the GEM, the student needs to complete a significant and approved overseas experience. The minimum will be a 5-day study trip with deliverables. The most common way to complete GEM will be through an overseas exchange stint (through the Student Exchange Programme) or an overseas summer/winter school. Other alternatives are overseas internship, overseas community project, overseas competition, etc. Financial assistance is available for financially-challenged students.

For more information on Exchange Programmes, please click here.

Please click here for general FAQs on the Global Experience Milestone (GEM).

6) Academic Orientation & Intensive Primer Courses (Only applicable to BBA and BBA (Accountancy) students admitted before AY2024/2025)

1. BPM1701 Calculus and Statistics
2. BPM1702 Microsoft Excel and PowerPoint for Business
3. BPM1705 Understanding How Business Works

BPM courses are zero-unit graduation requirements for all BBA & BBA (Accountancy) students admitted before AY2024/25.
Cohort 2023 BBA & BBA (Accountancy) students who switched to the new BBA curriculum must still complete the above courses to graduate.

Please click here for FAQs on Academic Orientation and the Intensive Primer Course.

The Major Curriculum comprises Business Function courses (24 Units) and Restricted Courses (at least 36 Units), making a total of at least 60 Units.

Business Function Courses

Business Function courses (24 Units) are the same across all the primary majors offered at BIZ. Each course represents a basic functional area of a business and is not contextualised to the primary major. These 6 courses, together with the Business Environment courses (20 Units), provide a holistic and rigorous foundation for a business undergraduate degree.

The 6 Business Function courses are:

  1. ACC1701 Accounting for Decision Makers
  2. MKT1705 Principles of Marketing
  3. MNO1706 Organisational Behaviour
  4. DAO2702 Programming for Business Analytics
  5. DAO2703 Operations & Technology Management
  6. FIN2704 Finance

Restricted Courses

Restricted Courses (36 Units to 44 Units) are almost entirely courses that are highly contextualized to the (primary) major, and so the set of courses for each major will be almost entirely different, save for some courses that are cross-listed across two/more majors.

In essence, for each major, the structure of Restricted Courses space comprises:

1) At least 24 Units of level 2000/3000 courses, some or all of which may be compulsory

2) A compulsory 4 Units capstone course for the major (level 4000)

  • BSP4701 Strategic Management –  for all Business Major (except Accountancy & Real Estate)
  • ACC4701 Integrated Perspectives in Accounting and Business – Accountancy major
  • RE4701 Real Estate Development – Real Estate Major

3) At least 8 Units of level 4000 courses, some or all of which may be compulsory

Please take note, Points (2) and (3), together with the compulsory Field Service Project, is the default minimum requirement for an honours degree.

Details of the Restricted Courses space are presented in 9 Majors section below.

 

The curriculum boasts 9 majors for students to choose from. Please refer to the tables below about each major and their courses.

Please note that the courses listed are non-exhaustive and may not be offered every semester. Students should always refer to NUSMods or the Course Outlines page for the latest course offerings.

Those who wish to read two majors may use Unrestricted Elective space to complete a second major within the BBA programme. Some major courses are electives in more than one major. Maximum 8 Units of such courses may be used to meet the requirements for up to two majors. Triple counting is not allowed. There is also no entrance requirement (e.g. no GPA cut-off) for reading additional majors.

1. Accountancy Major

The BBA programme with a major in Accountancy is the BBA programme with an extended accountancy component. It is a full-fledged accountancy degree built on an especially strong foundation of business knowledge from other domains, and it is also a full-fledged business degree with a specialized rigorous focus on  accountancy.

Graduates of the BBA degree programme with a major in Accountancy are qualified to directly enter the professional stage of the Singapore CA Qualification, the path to becoming a Singapore Chartered Accountant.

The Singapore Chartered Accountant (CA) Qualification is the national CA qualification, developed by the Singapore Accountancy Commission (SAC) and administered by Singapore’s national accountancy professional body, the Institute of Singapore Chartered Accountants (ISCA). This internationally recognised and portable qualification is unique as it offers an Asian perspective. Taken together with a 3-year working experience with an SAC Accredited Training Organisation, which are accounting firms including the Big 4, candidates will receive a well-rounded education with both technical knowledge and practical guidance. The Singapore CA Qualification is continually reviewed to raise the ease of taking the programme while maintaining its standards to ensure that professionals with the Singapore Chartered Accountant designation come with the reputation of being highly competent. In short, it is designed to develop future business leaders.

To uphold the high standards necessary to achieve the vision of developing Singapore as the leading global accountancy hub, registration of Chartered Accountants to be Public Accountants in Singapore and Reciprocal Membership Agreements (RMAs) are subject to periodic review.

David Mitchell Reeb, Head, Department of Accounting, will be glad to answer any enquiries at this email: acchead@nus.edu.sg

Accountancy students need to fulfil compulsory accountancy courses.

   Course Code    Course Title
   ACC2706    Managerial Accounting
   ACC2707    Corporate Accounting & Reporting I
   ACC2708    Corporate Accounting & Reporting II
   ACC2709    Accounting Information Systems
   ACC3701    Assurance and Attestation
   ACC3702    Corporate and Securities Law
   ACC3703    Taxation
   ACC3706   Governance, Risk Management and Sustainability (previous course title Corporate Governance and Risk Management)
   ACC4701 (Capstone Course)    Integrated Perspectives in Accounting & Business
   ACC4702    Advanced Corporate Accounting and Reporting
   ACC4703    Valuation

In addition to the above, the following accounting elective courses listed in the table may be offered. Do note that this list is not exhaustive. Unrestricted electives do not need to be from accounting.

List of Accountancy elective courses:

   Course Code    Course Title
   ACC2711 Sustainability Metrics and Performance Analysis (this course can only be counted as an UE)
   ACC3711   Managerial Planning and Control
   ACC3714   Accounting for Entrepreneurs: From Startup to Exit
   ACC3715   Accounting Analytics and AI
   ACC4711    Advanced Taxation
   ACC4712    Forensic Accounting
   ACC4713   Banking Institutions: Managing Risks in a Digital World (previous course title: Financial Institution Audit and Compliance)
   ACC4714   Advanced and Sustainability Assurance (previous course title: Advanced Assurance and Attestation)
   ACC4715    Accounting Theory
   ACC4751    Advanced Independent Study in Accounting
   ACC4752    Advanced Independent Study in Accounting (2 Units)
   ACC4761    Seminars in Accounting
   ACC4761A    Seminars in Accounting: Internal Audit
   ACC4761C    Seminars in Accounting: Advanced Accounting Theory
   ACC4761D    Seminars in Accounting: Risk Management Technology
   ACC4761E    Seminars in Accounting: Public Sector Audit
   ACC4761F    Seminars in Accounting: Advanced Corporate Governance
   ACC4761G    Seminars in Accounting: Advanced Risk Management
   ACC4761H    Seminars in Accounting: Accounting & Business Analysis for Banks

 

2. Applied Business Analytics Major

With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. Business graduates thus need to be more numerate and analytical. We often see positions requiring a higher level of analytics know-how being advertised by recruiters to form decision teams with expertise in collecting and extracting actionable intelligence out of data. We aim to train our business students to the level where they can immediately be a valuable interface between data scientists and senior management, or qualify for the best graduate business analytics programmes globally.

This major will pivot on the core business knowledge already acquired by all BBA students, and will take good contextual management understanding as given. Graduates with this major should function very well as a data-savvy business consultant, either internally for their own organisations or externally for client establishments.

Business students will already have benefited from Business Environment and Function Courses such as DAO1704 Decision Analytics using Spreadsheets and DAO2702 Programming for Business Analytics.

Refer here for more information on the Applied Business Analytics major.

Please visit our public interest group for more details.

Course Code Course Title
Applied Business Analytics Major Compulsory Courses
DBA3702 Descriptive Analytics with R
DBA3803 Predictive Analytics in Business
IT3010 Data Management for Business Analytics
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Applied Business Analytics Major Elective Courses
(Choose any 2 Level 3000 major elective courses from the list below)
DBA3701 Introduction to Optimisation
DBA3711 Stochastic Models in Management
DBA3712 Dynamic Pricing & Revenue Management
DBA3713 Analytics for Risk Management
DBA3751 Independent Study in Business Analytics
DBA3752 Independent Study in Business Analytics (2 Units)
DBA3761 Topics in Business Analytics
DBA4814 Analytics in Digital Marketplaces
ACC3715 Accounting Analytics and AI
DOS3811 Technology and Business Innovation
MKT3811 Marketing Analysis and Decision Making
IS3221 ERP Systems with Analytics Solutions
Applied Business Analytics Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
DBA4711 Applied Analytics
DBA4712 Causal Learning for Managerial Decision
DBA4713 Network Analytics with Business Applications
DBA4714 Deep Learning and Generative AI in Business
DBA4751 Advanced Independent Study in Business Analytics
DBA4752 Advanced Independent Study in Business Analytics (2 Units)
DBA4761 Seminars in Analytics
DBA4811 Analytics for Consulting
DBA4812 Supply Chain Analytics
DBA4761A Sem in Analytics: Tidyverse Principles And Tidymodels
DBA4813 AI Strategies in Business
DOS4811 Data Visualisation
DOS4813 Managerial Problem Solving
MKT4812 Marketing Analytics
MNO4716 Using R for HR Analytics and Machine Learning
IE4214 Revenue Management and Pricing Analytics
*Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM major. That is, students are not allowed to count both courses towards the same major in either BA or OSCM.
IS4241 Social Media Network Analysis
BT4212 Search Engine Optimisation and Analytics
BT4222 Mining Web Data for Business Insights

 

3. Business Economics Major

To ensure that students in this major receive holistic training in business economics, the curriculum offers distinct alternative pathways from the second to the fourth year. To maximise synergies, the curriculum uses multiple courses from the Departments of Economics, Analytics & Operations, and Marketing.

Why Business Economics?

a) Offers a coherent major for BBA students seeking careers in management or economic consulting, finance, or general management.

b) Develops a group of talent who will be well versed in business and management practices, and are also strongly proficient in economics.

Who should take it?

BBA students pursuing careers in management or economic consulting.

Course Code Course Title
Business Economics Major Compulsory Courses
BSE3702 Economics of Strategy
BSE3703 Econometrics for Business I
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Business Economics Major Elective Courses
(Choose any 3 Level 3000 major elective courses from the list below)
BSE3701 Macroeconomic Principles in the Global Economy
BSE3711 Strategic Thinking – Economic Applications
BSE3712 Behavioural Economics
BSE3751 Independent Study in Business Economics
BSE3761 Topics in Business Economics
BSE3761A Economic System in Asian Business Environment
MKT3812 Game Theory & Strategic Analysis
DBA3702 Descriptive Analytics in R
DBA3803 Predictive Analytics in Business
EC3322 Industrial Organisation I
EC3332 Money and Banking I
EC3373 ASEAN Economies
EC3375 Economy and Business of Japan and Korea
EC3378 Emerging India in Asia’s Economic Integration
EC3394 Economics and Psychology
EC3396 Economic Analysis of Law I
Business Economics Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
BSE4711 Econometrics for Business II
BSE4712 Economics of Organisations
BSE4751 Advanced Independent Study in Business Economics
BSE4761 Seminars in Business Economics
BSN4811 Strategic Innovation for High Performance
BSN4811A Innovation and Productivity (with Econometrics) (5 Units)
DBA4811 Analytics for Consulting
DOS4811 Data Visualisation
DOS4812 Business-Driven Technology
MKT4811 Pricing Strategy
MNO4711 Consulting to Management

 

4. Finance Major

The finance major aims to produce ethical, high quality and job-ready finance professionals with a global mind-set for the finance industry. This is achieved through the following dimensions: industry relevance, ethics, breadth, rigour, and cross discipline. The finance major is a Certified Financial Analyst (CFA) programme partner, meeting the CFA programme curriculum requirements which are updated frequently for industry relevance.

The major involves many distinguished industry professionals as adjunct professors and invited speakers, bringing to the classroom the latest know how and innovations in the industry. Other than internships, students complete a field service project with a company in the industry which involves solving real business problems faced by the company. Students take part and perform well in finance competitions organised by the industry. The finance major takes the development of ethics very seriously. All students go through an ethics workshop based on the CFA Institute Code of Ethics and Standards of Professional Conduct. The ethics dimension is often revisited in every finance course through discussions and case studies. Students are held to the highest standard of ethics requirement, especially in the area of nonplagiarism, honesty in assessment related work, and professionalism in project work.

The major addresses the need for breadth through its three required finance courses: FIN3701 Corporate Finance, FIN3702 Investment Analysis and Portfolio Management and FIN3703 Financial Markets. This ensures that students know the basic workings in the various sectors within the finance industry. It addresses the need for rigour through its many elective subjects ranging from the area of asset management, to personal finance, banking and business finance. Students may package their electives freely to develop all rounded rigor or specialized rigor for a particular finance career.

The finance major integrates well with other majors in the Business School producing not just finance specialists but balanced business professionals with strength in leadership and technology. Students have enough elective courses to take another major such as marketing, decision science and management. The case studies and projects in the finance courses often require analysis in these other majors as well. The major supports overseas student exchange programme stimulating the development of global mind-set and perspectives in finance.

The finance major employs the latest and best pedagogy for education including blended learning. Some courses are conducted in our trading and computer lab complete with industry software such as Bloomberg and MSCI Barra, producing job-ready graduates. The major enjoys the support of its numerous enthusiastic and dedicated alumni. They regularly come back for networking sessions with undergraduates and provide mentorship and career guidance. This adds to the vibrancy and colourful learning experience in the major.

Course Code Course Title
Finance Major Compulsory Courses
FIN3701 Corporate Finance
FIN3702 Investment Analysis and Portfolio Management
FIN3703 Financial Markets
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Finance Major Elective Courses
(Choose any 2 Level 3000 major elective courses from the list below)
FIN3711 International Financial Management
FIN3712 Options and Futures
FIN3713 Bank Management
FIN3714 Financial Risk Management
FIN3715 Risk and Insurance
FIN3716 Financial Modelling
FIN3717 Fixed Income Securities
FIN3718 Value Investing in Asia
FIN3719 Household Finance
FIN3720 Financial Statement Analysis
FIN3721 Consumer Banking Wealth Management
FIN3722 Sustainability Risk Management
FIN3751 Independent Study in Finance
FIN3752 Independent Study in Finance (2 Units)
FIN3761 Topics in Finance
FIN3761A TIF: Transaction Banking
FIN3761B TIF: China’s Capital Markets
FIN3761C TIF: Foreign Exchange Trading
FIN3761D TIF: Physical Commodity Markets and Assets
Finance Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
FIN4711 Research Methods in Finance
FIN4713 Advanced Portfolio Management: Securities Analysis & Valuation
FIN4714 Valuation and Mergers & Acquisition
FIN4715 Measuring Success in Philanthropy and Impact Investing
FIN4716 Equity Research Seminar
FIN4717 Entrepreneurial Finance
FIN4718 FinTech Management
FIN4719 FinTech and Financial Data Analytics
FIN4720 Sustainability and Finance
FIN4721 AI, Blockchain and Quantum Computing
FIN4722 Advanced Household Finance
FIN4723 The Financial System
FIN4751 Advanced Independent Study in Finance
FIN4752 Advanced Independent Study in Finance (2 Units)
FIN4761 Seminars in Finance
FIN4761A SIF: Private Equity
FIN4761B SIF: Investment Banking
FIN4761C SIF: Applied Portfolio Management Techniques
FIN4761D SIF: Family Business and Wealth Management

 

5. Innovation and Entrepreneurship Major

The Innovation and Entrepreneurship major aims to equip our students to become visionaries and change makers to lead the transformation of Singapore businesses into the future economy. The pace of innovation means the industries our students enter will drastically transform over the course of their careers. Economic growth will come from leaders who understand the organisational and business challenges inherent in these changes and are comfortable managing an uncertain environment.

This major will furnish our students with broad theoretic lenses to lead change effectively, whether in an entrepreneurial venture or a large multinational corporation. Partnered with rich experiential projects and courses, students will enter the workplace comfortably applying these theories with the broader skills developed in the BBA programme.

This major will interest a broad cross-section of BBA students from those planning specific careers in management consulting or entrepreneurship to those who want to be well-equipped for the dynamic industrial environment.

Course Code Course Title
Innovation & Entrepreneurship Major Compulsory Courses
BSN3701 Technological Innovation
BSN3702 / TR3002N* New Venture Creation
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Innovation and Entrepreneurship Major Elective Courses
(Choose any 3 Level 3000 major elective courses from the list below)
BSN3703 Entrepreneurial Strategy
BSN3711 The Entrepreneurial Ecosystem in Singapore & SE Asia
BSN3712 Innovation and Intellectual Property
BSN3713 Entrepreneurial Boot Camp
BSN3714 Co-Creating Value (Tools for Collaborative Innovation)
BSN3715 Digital Strategy
BSN3716 360-Degree Business Innovation Strategy
BSN3717 Family Business
BSN3751 Independent Study in Innovation & Entrepreneurship
BSN3811 People Strategy
MNO3811 Social Entrepreneurship
Innovation and Entrepreneurship Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
BSN4711 Product Validation
BSN4712 Managing Social Networks in Markets and Organisations
BSN4751 Advanced Independent Study in Innovation & Entrepreneurship
BSN4811 Strategic Innovation for High Performance
BSN4811A Innovation and Productivity (with Econometrics) (5 Units)
MNO4761C SILHCM: Talent Development and Performing with Impact
MNO4861C SILHCM: Corporate Entrepreneurship & Business Model Evaluation

*Must be letter-graded and taken on NOC

6. Leadership and Human Capital Management Major

Leadership is the linchpin in organisations and teams. By understanding leadership, students will place themselves in a central node of influence to inspire people, create organisational outcomes, and ultimately realize the full potential of human capital.

To keep the major current and relevant, keen attention will be paid to the shifting business landscape that forms the backdrop to leadership, for instance, trends on human resource (HR) big data analytics, controversial new organisational structures, and the impact of technology and globalization. These will be addressed in advanced seminar classes in collaboration with other departments where we probe the evolving role of leadership and how to lead organisations to stay ahead in a rapidly changing world. At the same time, Human Capital Management will proactively address the changes in the environment, especially on its horizontal and vertical alignment with strategy and culture to obtain sustainable competitive advantage for the firm and people.

Students who achieve this major can look forward to careers in management consulting, HR consulting, organisation development, HR generalist/specialist, and HR policy maker.

Course Code Course Title
Leadership & Human Capital Management Major Compulsory Courses
MNO3701 Human Capital Management
MNO3702 Negotiation and Conflict Management
MNO3703 Leading in the 21st Century
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Leadership & Human Capital Management Major Elective Courses
(Choose any 2 Level 3000 major elective courses from the list below)
MNO3711 Managing Change
MNO3712 Training and Development
MNO3713 Management of Employee Relations
MNO3714 Business with a Social Conscience
MNO3715 Leading Groups and Teams
MNO3716 Principles of Global Management
MNO3751 Independent Study in Leadership & Human Capital Mgt
MNO3752 Independent Study in Leadership & Human Capital Mgt (2 Units)
MNO3761 Topics in Leadership and Human Capital Management
MNO3761A TILHCM: Employee and Organisational Misbehaviours
MNO3761B TILHCM: Managing China Venture
MNO3761C TILHCM: Crisis Management
MNO3811 Social Entrepreneurship
BSN3811 People Strategy
Leadership & Human Capital Management Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
MNO4711 Consulting to Management
MNO4712 Experiencing Work: Effects on Behaviour & Well-Being
MNO4713 Leading Across Borders
MNO4714 Developing Impactful Social Sector Solutions
MNO4715 Foresight and Scenario Planning
MNO4716 Using R for HR Analytics and Machine Learning
MNO4717 Talent Acquisition
MNO4751 Adv Independent Study in Leadership & Human Capital Mgt
MNO4752 Adv Independent Study in Leadership & Human Capital Mgt (2 Units)
MNO4761 Seminars in Leadership and Human Capital Management
MNO4761A SILHCM: Compensation and Performance Management
MNO4761B SILHCM: Job Attitudes
MNO4761C SILHCM: Talent Development and Performing with Impact
MNO4761D SILHCM: Industry 4.0, Technology, & Management Implications
MNO4861C SILHCM: Corporate Entrepreneurship & Business Model Evaluation

 

7. Marketing Major

Marketing, more than any other business functions, deals with customers. It is also the revenue-generating department in any organization.

Marketing is about managing profitable customer relationships by satisfying customer needs better than competition, thus creating superior value for customers. Hence, students majoring in Marketing should understand not only the company and its customers, but also the competition in the context of the political, economic, socioeconomic, and technological environment to identify opportunities and harness them through well thought out product, pricing, distribution and promotion strategies to bring value not only for the customers but also to the company.

As such, marketing courses are developed and offered at various stages of the curriculum to enhance learning progression and outcomes consistent with what Marketing is. All students begin with learning Principles of Marketing (MKT1705) in their first year. The second marketing course (MKT3701 – Marketing Strategy: Analysis and Practice) builds on the principles by sharpening students’ analytical proclivity and going in-depth in key topics especially from a managerial and strategic perspective. The Consumer Behaviour (MKT3702) course drills deep into understanding customers – the fundamental premise of marketing; specifically, how consumers affect business practices and also how marketers influence them. These courses are the building blocks upon which electives are offered.

Our electives cover comprehensively the strategies involving what is often termed the marketing mix – product and brand, pricing, retailing and promotion. As Singapore is a service economy, our curriculum also offers a Services Marketing course to equip students for this important sector.

Beyond these marketing mix courses, we keep current with offerings concerning Digital Marketing as well as Customer Relationship Management, among others. As data analytics is an important driver in today’s businesses, we offer MKT3722 Research for Marketing Insights as well as MKT4812 Marketing Analytics to train Marketing majors in understanding the quantitative bases underlying the strategies.

Course Code Course Title
MKT2711 (for BIZ students only) Marketing Venture Challenge (this course does not count towards the Marketing Major)
Marketing Major Compulsory Courses
MKT3701 Marketing Strategy: Analysis and Practice
MKT3702 Consumer Behaviour
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Marketing Major Elective Courses
(Choose any 3 Level 3000 major elective courses from the list below)
MKT3711 Services Marketing
MKT3714 Digital Marketing
MKT3715 Business-to-Business Marketing
MKT3716 Customer Relationship Management
MKT3717 Product & Brand Management
MKT3718 Advertising and Promotion Management
MKT3720 Retail Marketing
MKT3722 Research for Marketing Insights
MKT3761A / MKT3723 Wealth Management Marketing
MKT3761D/MKT3724 TIM: Sustainability Marketing
MKT3751 Independent Study in Marketing
MKT3752 Independent Study in Marketing (2 Units)
MKT3761 Topics in Marketing
MKT3761B TIM: Marketing in Developing and Emerging Economies
MKT3761C TIM: Social Impact Marketing
MKT3761E TIM: Marketing in Social Networks
MKT3811 Marketing Analysis & Decision Making
MKT3812 Game Theory and Strategic Analysis
Marketing Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
MKT4714 Consumer Decision Making
MKT4716 Consumer Culture Theory
MKT4761E / MKT4719 Distribution Management: Channels and Platforms
MKT4761G / MKT4720 Product Experience Management
MKT4761B/ MKT4721 Customer Analytics & Visualization
MKT4761D / MKT4722 Personal Selling & Sales Management
MKT4761H Marketing Strategy & Execution
MKT4761J AI in Marketing
MKT4761K Seminars in Marketing: Marketing Technology
MKT4723 Customer Experience Management
MKT4751 Advanced Independent Study in Marketing
MKT4752 Advanced Independent Study in Marketing (2 Units)
MKT4761 Seminars in Marketing
MKT4761A SIM: Growing and Marketing the Next On-Demand Unicorn
MKT4761C SIM: Media Strategy for a Digital Economy
MKT4761F SIM: Disruption and Marketing
MKT4811 Pricing Strategy
MKT4812 Marketing Analytics

 

8. Operations and Supply Chain Management Major

Managing business operations effectively is crucial to the competitive advantage of any organisation. This major is not only designed for students who are keen to venture into the functional area of operations, logistics or supply chain management, but also for anyone who will play an effective role in contributing to the competitiveness of any organisation regardless of industry sectors. Building upon the BBA core course DAO2703 Operations and Technology Management, students are equipped with foundational knowledge in supply chain management and service operations, which are applicable to both manufacturing and service industries.

Electives relating to project management, information management and business analytics further provide students with essential knowledge and skills needed for sound decision making and effective management of business processes. Given growing environmental concerns, sustainable operations management becomes a highly relevant and hence included topic.

This major offers an elective project course to provide students with hands-on experience in addressing issues and resolving challenges in the operations and supply chain domain. Please visit our public interest group for more details.

Course Code Course Title
Operations and Supply Chain Management Major Compulsory Courses
DOS3701 Supply Chain Management
DOS3703 Service Operations Management
DOS3704 Operations Strategy
MNO2705 Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course) Strategic Management
Operations and Supply Chain Management Major Elective Courses
(Choose any 2 Level 3000 major elective courses from the list below)
DOS3702 Procurement Management
DOS3712 Physical Distribution Management
DOS3713 Project Management
DOS3714 Sustainable Operations Management
DOS3751 Independent Study in Ops & Supply Chain Management
DOS3752 Independent Study in Ops & Supply Chain Management (2 Units)
DOS3761 Topics in Operations & Supply Chain Management
DOS3811 Technology and Business Innovation
DBA3701 Introduction to Optimisation
DBA3711 Stochastic Models in Management
DBA3712 Dynamic Pricing & Revenue Management
DBA4814 Analytics in Digital Marketplaces
Operations and Supply Chain Management Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
DOS4711 Supply Chain Applied Project
DOS4712 Co-ordination and Flexibility in SCM
DOS4714 Service Design
DOS4715 Lean Principles for Operational Excellence
DOS4751 Advanced Independent Study in Ops & Supply Chain Management
DOS4752 Advanced Independent Study in Ops & Supply Chain Management (2 Units)
DOS4761 Seminars in Operations and Supply Chain Management
DOS4811 Data Visualisation
DOS4812 Business-Driven Technology
DOS4813 Managerial Problem Solving
DBA4811 Analytics for Consulting
DBA4812 Supply Chain Analytics
DBA4761A Sem in Analytics: Tidyverse Principles And Tidymodels
DBA4813 AI Strategies in Business
IE4214 Revenue Management and Pricing Analytics
*Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM major. That is, students are not allowed to count both courses towards the same major in either BA or OSCM.

 

9. Real Estate Major

The Real Estate major trains real estate professionals to create and manage wealth in the context of the built environment. Recognising that Real Estate is Space and Money over Time, this major is unique in providing an explicit link and interface between the spatial features of Real Estate and its financial attributes. Real Estate graduates play key roles in the development of the built environment as well as in the advancement of the quality of urban living through the transformation and management of real estate resources.

List of Real Estate Major Courses

Course Code Course Title
Real Estate Major Compulsory Courses
RE2702 Land Law
RE2705 Urban Economics
RE3701 Real Estate Investment Analysis
RE3705 Urban Planning
RE3706 Principles of Real Estate Valuation
RE4701 (Capstone Course) Real Estate Development
Real Estate Major Elective Courses
(Choose any 2 Level 3000 major elective courses from the list below)
RE3703 Advanced Real Estate Economics
RE3808 Design and Construction
RE3809 Real Estate Development & Finance Law
RE3810 Strategic Asset & Facility Management
Real Estate Major Elective Courses
(Choose any 2 Level 4000 major elective courses from the list below)
RE4803  REIT and Business Trust Management
RE4808  Urban and Sustainability Policies
RE4809  Topics in Real Estate
RE4810  International Real Estate
RE4811  Statutory & Advanced Real Estate Valuation

Students are highly encouraged to pursue a second major or minor with Unrestricted Elective Courses. Under this component, students may take any course to fulfil their Unrestricted Elective Courses requirement. That is, they may take courses offered by the Business School and/or courses offered outside the School to fulfil this requirement.

An ISC is a non-compulsory, 4-unit course that provides an excellent opportunity for students to engage in in-depth investigation of a particular topic or issue that resides within a business major.  ISC is conducted on 1:1 instructor-student ratio, such that the instructor (i.e. the ISC supervisor) ensures that the student receives dedicated guidance and supervision throughout his/her study and inquiry into the problem statement.  As such, this tailored approach facilitates a deep understanding and mastery of the chosen subject that might not be achievable through standard coursework.

A student considering an ISC should first thoroughly evaluate whether his/her specific academic interests and learning objectives can be met through existing classroom-based courses.  Only if the learning needs remain unmet should he/she proceed with an ISC application, ensuring that this specialized course truly adds value to his/her educational journey.  As the learning and assessment activities for ISC are research in nature, it is essential that ISC takes place over a span of 13-15 weeks within a regular semester.

ISCs are coded at difficulty levels 3xxx and 4xxx (Advanced ISC), where the latter involves relatively greater complexity in terms of the definition of problem statement, the extent of primary data collection, as well as the depth of analysis and interpretation of results.

Students are allowed to read up to a maximum of 8 units of ISC/Advanced ISC.  Only 4 units can be used to count towards a specialisation, a BIZ major, a BIZ 2nd major, or a BIZ minor.  Students reading the 2017 BBA/BAC curriculum (i.e. the old curriculum) seeking to complete level 4xxx course work to fulfil honours requirements may also read ISC/Advanced ISC for this purpose.  Students who wish to read more than one ISC during their candidature should consult the BBA office (write to BIZ_CourseReg@nus.edu.sg, append the most recent study roadmap and AFG What-if query report) to seek further guidance.

The ISC Application form can be downloaded here All submissions of ISC Application (appended with all necessary supporting documents) for the review/approval by the deanery of Undergraduate Studies should be done latest by the Monday of Week 1 in Semester 1 or 2 of the Academic Year.  Late submissions will not be considered.  Submissions should be made via email to Mr. Liong Wai Loon (wailoon@nus.edu.sg).

For students who are taking ISC with REx(Research Experience Programme), kindly note that the deadline for the submission of the REx application is by the 3rd week of either Semester 1 or 2 of the Academic Year.  This timeline is independent from the ISC Application deadline stated in the preceding paragraph.

If you have further enquiries about the ISCs courses, please contact Mr Liong Wai Loon (wailoon@nus.edu.sg)

For more information on Advanced Placement Credits (APC), please click here.

Degree Level of BBA students from 2024 cohort onwards
Under the new BBA programme students are enrolled directly into an Honours programme. Students are required to complete 160 Units to graduate. Students’ progress in their course of studies are reflected in their degree level (BIZ1, BIZ2, BIZ3, BIZ4). The criteria for the promotion of a student’s degree level from 2024 intake cohort onwards also applies to cohort 2023 students who switched to the new curriculum. The new promotion criteria are as follows:

BIZ1: Students who have completed less than 40 Units worth of courses.
BIZ2: Students who have completed at least 40 Units but less than 80 Units worth of courses.
BIZ3: Students who have completed at least 80 Units but less than 120 Units worth of courses.
BIZ4: Students who have completed at least 120 Units worth of courses.