Curriculum AY2016/2017 & Before

PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) AND BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS [BBA (Hons)] DEGREES FOR STUDENTS IN 2012 OR LATER COHORTS

The B.B.A. programme requires students to complete 120 Modular Credits (MCs) to graduate. After completing at least 80 MCs worth of modules, students with a Cumulative Average Point (CAP) of 3.2 and above will be streamed into the BBA Honours programme, which requires 160 MCs to graduate.

When registering for modules, students are to note the prerequisites, which indicate the base of knowledge on which the subject matter of a particular module will be built. Before taking a module, students should complete any prerequisite module(s) listed for that particular module. Where prerequisites are specified, equivalent modules will also be accepted. If in doubt, students should consult the BBA Office regarding the acceptable equivalent prerequisite modules.

The degree requirements for the BBA programme and the BBA (Hons) programme are listed in Tables 1 and 2 below.

Table 1: BBA Programme Requirements

Modules	Modular Credits (MCs)	% Of Total MC Requirement
University Level Requirements (Please refer to item 5 below for more information on University Level Requirements).	20	16.7%
Programme Requirements •  Major Requirements (a) 16 Core Modules (worth a total of 64 MCs) (b) 6 Essential/Elective Modules – 6 modules within a specialisation (worth at least 24 MCs)*	88	73.3%
Unrestricted Elective Modules	12	10%
Total	120	100%

* Students who are not completing a Specialisation are required instead to complete 24 MCs of Business modules in any combinations of areas, consisting of at most 4 MCs at level-2000 and at least 20 MCs at level-3000 or above.

Table 2: BBA (Hons) Programme Requirements

Modules	Modular Credits (MCs)	% Of Total MC Requirements
University Level Requirements (Please refer to item 5 below for more information on University Level Requirements).	20	12.5%
Programme Requirements • Major Requirements (a) 16 Core Modules (worth a total of 64 MCs) (b) 11 Essential/Elective Modules –   6 modules within a specialisation (worth at least 24 MCs)* –  An Honours Dissertation (worth 12 MCs) –   Field Service Project (worth 8 MCs)	108	67.5%
Unrestricted Elective Modules Unrestricted Elective Modules	32	20.0%
Total	160	100%

* Students who are not completing a Specialisation are required instead to complete 24 MCs of Business modules in any combinations of areas, consisting of at most 4 MCs at level-2000 and at least 20 MCs at level-3000 or above.

There are 16 core modules in the B.B.A. programme. These are listed in Table 3 below

Table 3: List of Core Modules

Module Code	Module Title
(i)   Analytical Core
BSP1005	Managerial Economics
BSP2001	Macro and International Economics
DSC1007	Business Analytics – Models & Decisions
DSC2008	Business Analytics – Data & Decisions
(ii)   Functional Core
MNO1001	Management and Organisation
ACC1002	Financial Accounting
MKT1003	Marketing
BSP1004	Legal Environment of Business
ACC2002	Managerial Accounting
FIN2004	Finance
BSP2005	Asian Business Environments
DSC2006	Operations Management
BSP3001	Strategic Management
(iii)   Leadership Core
MNO2007	Leadership and Ethics
ES2002	Business Communication
MNO2009	Entrepreneurship

Each student may choose to specialise by taking six modules (worth at least 24 MCs) in one of the four specialisations listed in Table 4.

Kindly note that the modules listed are non-exhaustive and may not be offered every semester. Students should always refer to NUSMods or the Module Outlines page for the latest module offerings.

Table 4: List of Required Specialisation Modules

Module Code	Module Title
(A) Finance
FIN3101	Corporate Finance
FIN3102	Investment Analysis and Portfolio Management
FIN3103	Financial Markets
Plus any three level 3000/4000 Finance specialisation elective modules
(B) Operations and Supply Chain Management
DSC3201	Supply Chain Management
DSC3202	Purchasing and Materials Management
DSC3203	Service Operations Management
Plus any three level 3000/4000 Operations and Supply Chain Management specialisation elective modules
(C)  Management
MNO2302*	Human Resource Management*
MNO3301**	Organisational Behaviour**
MNO3303	Organisational Effectiveness
Plus any three level 3000/4000 Management specialisation elective modules *Students who have yet to read and pass this module will instead read the revised module MNO3333 Human Capital Management w.e.f. Semester 1 of AY2018/19 to fulfil the specialisation. **Students reading MNO3301 will be reading the module with students reading MNO3703 Leading in the 21st Century w.e.f. Semester 1 of AY2018/19 to fulfil the specialisation.
(D) Marketing
MKT2401**	Asian Markets and Marketing Management**
MKT3402	Consumer Behaviour
Plus any four Marketing specialisation elective modules (Out of the four modules, at most one can be a level 2000 marketing module)**Students who have yet to read and pass this module will instead read the revised module MKT3401 Marketing Strategy: Analysis and Practice w.e.f. Semester 1 of AY2018/19 to fulfil the specialisation.

Students who wish to read two specialisations may use Unrestricted Elective Modules to freely complete a second Specialisation within the B.B.A. or B.B.A. (Hons.) programme. There is no entrance requirement (e.g. no CAP cut-off) for reading additional specialisations. No module can be double-counted for more than one specialisation. Students admitted into the university from 2007 onwards may read up to a max of 60mcs of level 1000 modules. Any level 1000 modules taken in excess of the 60MCs will not count towards the fulfillment of the degree requirements. For Polytechnic graduates, 12MCs of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the Polytechnic level, will NOT be counted against the 60mcs limit. Table 5 below lists the set of specialisation elective modules that a student may choose over and above the required specialisation modules listed in Table 4.

Table 5: Specialisation Elective Modules

Module Code	Module Title
(A) Finance – Any new level 3000/4000 modules with FINxxxx code that are not listed below can also count towards the Finance specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
FIN3113	Financial Statement Analysis
FIN3115	International Financial Management
FIN3116	Options and Futures
FIN3117	Bank Management
FIN3118	Financial Risk Management
FIN3119	Risk and Insurance
*FIN3120	Topics in Finance
FIN3120B	Topics in Finance : Transaction Banking
FIN3120C	Topics in Finance : China’s Capital Market
FIN3120D	Topics in Finance : Foreigh Exchange Trading
FIN3120E	Topics in Finance : Physical Commodity Markets and Assets
FIN3129	Independent Study Module in Finance
FIN3130	Financial Modelling
FIN3131	Fixed Income Securities
FIN3132	Value Investing Asia
FIN3134	Household Finance
FIN3135	Consumer Banking Wealth Management
*FIN3139	Independent Study Module in Finance
FIN4111	Research Methods in Finance
*FIN4112	Seminars in Finance
FIN4112G	Seminars in Finance: Private Equity
FIN4112H	Seminars in Finance: Investment Banking
FIN4112K	Seminars in Finance: Applied Portfolio Management
FIN4112L	Seminars in Finance: Corporate Governance nd Financial Policy
FIN4113	Personal Finance & Wealth Management
FIN4114	Private Equity & Investment Banking
FIN4119	Advanced Independent Study in Finance
FIN4120	Equity Research Seminar 1
FIN4121	Equity Research Seminar 2
FIN4124	FinTech and Financial Data Analytics
FIN4125	Sustainability and Finance
FIN4126	AI, Blockchain and Quantum Computing
*FIN4129	Advanced Independent Study in Finance
(B) Operations and Supply Chain Management – Any new level 3000/4000 modules with DSCxxxx code that are not listed below can also count towards the Operations and Supply Chain Management specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
DSC3213	Strategic Information Systems
DSC3214	Introduction to Optimisation
DSC3215	Stochastic Models in Management
DSC3216	Forecasting for Managerial Decisions
*DSC3222	Topics in Operations & Supply Chain Management
*DSC3222N	TIOSCM: Operations Strategy
DSC3224	Dynamic Pricing & Revenue Management
DSC3225	Project Management
DSC3226	Sustainable Operations Management
DSC3227	Technology and Business Innovation
DSC3229	Independent Study in Ops & Supply Chain Management
*DSC3239	Independent Study in Ops & Supply Chain Management
*DSC4211	Seminars in Operations and Supply Chain Management
DSC4211G	Seminars in Operations & Supply Chain Management: Service Design
DSC4212	Managerial Decision Analysis
DSC4213	Analytical Tools for Consulting
DSC4214	Co-ordination & Flexibility in SCM
DSC4215	Data Visualisation & Actionable Intelligence
DSC4216	Business-Driven Technology
DSC4217	Advanced Analytics with R
DSC4219	Advanced Independent Study in Ops & Supply Chain Management
*DSC4229	Advanced Independent Study in Ops & Supply Chain Management
(C)  Management -Any new level 3000/4000 modules with MNOxxxx code that are not listed below can also count towards the Management specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
*MNO3313	Topics in Management & Human Capital
MNO3313J	Topics in Management & Human Capital: Employee and Organisational Misbehaviours
MNO3313K	Topics in Management& Human Capital: Managing China Venture
MNO3317	Advanced Leadership
MNO3318	Creativity & Innovation Management
MNO3319	Power & Influence in Organisations
MNO3320	Managing Change
MNO3321	Training & Development
MNO3322	Negotiation & Bargaining
MNO3323	Management of Employee Relations
MNO3329	Independent Study in Management & Human Capital
MNO3330	Social Entrepreneurship
MNO3331	Business With a Social Conscience
MNO3334	Principles of Global Management
*MNO3339	Independent Study in Management & Human Capital
*MNO4313	Seminars in Management & Human Capital
MNO4313B	Seminars in Management & Human Capital: Culture & Management in Asia
MNO4313C	Seminars in Management & Human Capital: Compensation & Performance Management
MNO4313D	Seminars in Management & Human Capital: Corporate Entrepreneurship & Business Model Evaluation
MNO4313E	Seminars in Management & Human Capital: Managerial & Organisational Cognition
MNO4313F	Seminars in Management & Human Capital: Job Attitudes
MNO4314	Consulting to Management
MNO4315	Global Management of Asian Multinationals
MNO4316	Experiencing Work: Effects on Behaviour & Well Being
MNO4319	Advanced Independent Study in Management & Human Capital
*MNO4329	Advanced Independent Study in Management & Human Capital
(D) Marketing – -Any new level 3000/4000 modules with MKTxxxx code that are not listed below can also count towards the Marketing specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
MKT2411	Retail Management
MKT2413	Marketing Research
MKT2414	Marketing Venture Challenge (this module does not count towards the Marketing Specialisation)
MKT3412	Services Marketing
MKT3413	SME Marketing Strategy
MKT3415	Marketing in Digital Age
MKT3416	Business Marketing
MKT3417	Customer Asset Management
MKT3418	Product and Brand Management
MKT3420	Promotional Management
MKT3421	Marketing Analysis & Decision Making
*MKT3422	Topics in Marketing
MKT3423	Consumer Culture Theory
MKT3424	Branding Strategy
MKT3426	Global Marketing
MKT3428	Wealth Management Marketing
MKT3429	Independent Study in Marketing
MKT3513	Game Theory & Strategic Analysis
MKT4411	Marketing Strategy
MKT4412	Marketing Theory & Research
MKT4413	Pricing Models & Strategy
*MKT4415	Seminars in Marketing
MKT4415C	Seminars in Marketing: Marketing Analytic
MKT4416	Marketing Strategy Simulation & Case Analysis
MKT4419	Advanced Independent Study in Marketing
MKT4422	The Business of Happiness
MKT4423	Design Thinking & Business Innovations
*MKT4429	Advanced Independent Study in Marketing
(E) Others (Non Specialisation Business Elective Modules)
*BIS3001	Independent Study in Business
*BLD3001	Business Leadership Case Analysis
*BLD3002	CEOs as Leadership
*BLD3003	Personal Leadership Development
*BLD3004	Topics in Leadership
BSP3511	Corporate Law & Finance
BSP3512	Tax & Planning
BSP3513	Family Business
BSP4511	Industry & Competive Analysis
BSP4512	Global Strategic Management
BSP4513	Econometrics: Theory & Practical Business Application
BSP4515	Managing Social Networks in Markets & Organisations
BSS4003A	Special Seminar in Business: Innovation & Productivity
MNO2312	Interpersonal Relations & Effectiveness
TR2201	Entrepreneurial Marketing
TR2202	Technological Innovation
TR3001	New Product Development
TR3002	New Venture Creation
**TR3003	Global Entrepreneurial Marketing
**TR3004	Engineering Entrepreneurship I
**TR3005	Engineering Entrepreneurship II
** TR3006	High-Tech Product & Market Development
**TR3007	Entrepreneurial Finance
**TR3008	Technology Entrepreneurship
**TR3010	Ideation
**TR3011	Planning – Developing a Venture
**TR3101	Internship Coutinuous Assessment
**TR3102	Internship Program Report
**TR3103	Start-up Business Case
**TR3201	Entrepreneurship Practicum
**TR3203	Start-up Case Study & Analysis
**TR4001	Global Entrepreneurial Leadership
**TR4202	From Science to Business – Concepts in Biotechnology
**TR4203	Business Opportunities in ICT

* Depending on the specific topics/seminars offered, the module may be worth 1, 2, 3 or 4 MCs. ** TR are NOC modules. Any level 3000/4000 business modules that are not listed above can also be counted towards that particular specialisation according to the module prefixes e.g DSC, FIN, MNO and MKT. Core, essential and specialisation elective modules are worth four Modular Credits each unless otherwise stated. Additional elective modules of one, two or three Modular Credits may be introduced as and when necessary.

The dissertation requirement will be offered in two tracks: a more research oriented track that will focus on theoretical and empirical research at an appropriate level, and a more applied version that focuses on the application of theory to managerial and business issues.  The dissertation topic must be within the student’s area of specialisation.

The dissertation requirement may be met by 12 MCs of level 4000 business modules, with at least 8 MCs from the student’s area of specialisation. Honours students have to take another 40 MCs worth of modules that will include an Honours Dissertation (12 MCs), compulsory Field Service Project (8 MCs) and another 20 MCs of Unrestricted Elective requirements. (Please see the BBA (Hons.) Programme table above for details)

For more information on Honours dissertation and Field service project, please click on the links below:

1. Honours Dissertation
2. Field Service Project

The University Level Requirement (ULR) is a graduation requirement which comprises General Education aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.

For cohort 2016/17 onwards:
All students are required to read and pass five General Education (GE) modules, one from each pillar:

1. Human Cultures
2. Asking Questions
3. Quantitative Reasoning
4. Singapore Studies
5. Thinking and Expression

Students are strongly encouraged to complete the GE modules within the first two years of their candidature

For 2015/16 cohort :
All students are required to read and pass five General Education (GE) modules, one from each of the 4 pillars, and a fifth from any of the 4 pillars:

1. Human Cultures
2. Quantitative Reasoning
3. Singapore Studies
4. Thinking and Expression

Students are strongly encouraged to complete the GE modules within the first two years of their candidature.

For cohorts 2010/11 to 2014/15:
The ULR consists of
(a) 2 General Education (GE) Modules,
(b) 1 Singapore Studies module and
(c) 2 Breadth modules (i.e. electives outside Business School).

GE Modules cover two broad subject groups:
Subject Group A: Science and Technology
Subject Group B: Humanities and Social Sciences

BBA students are required to read at least one GE Module from Subject Group A, including polytechnic diploma holders who are granted advanced placement for one GE Module.

Students may take any modules to fulfil the “Unrestricted Elective Modules”. That is, they may take modules offered by the School of Business and/or modules offered outside the School to fulfil this requirement.

The School has been organising seminars and workshops to help students prepare for the working world. They will learn job search strategies, resume writing, interviewing skills, understanding one’s strengths and job motivations, networking techniques as well as business etiquette and corporate dressing. Such training is now offered to all business students as the BFS1001 Personal Development & Career Management and BFS2001 Personal Development & Career Management modules.

For more information on Advanced Placement Credits (APC), please click here.