NUS BBA

Academic Programmes

Curriculum AY2016/2017 & Before

    • PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) AND BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS [BBA (Hons)] DEGREES FOR STUDENTS IN 2012 OR LATER COHORTS

      The B.B.A. programme requires students to complete 120 Modular Credits (MCs) to graduate. After completing at least 80 MCs worth of modules, students with a Cumulative Average Point (CAP) of 3.2 and above will be streamed into the BBA Honours programme, which requires 160 MCs to graduate.

      When registering for modules, students are to note the prerequisites, which indicate the base of knowledge on which the subject matter of a particular module will be built. Before taking a module, students should complete any prerequisite module(s) listed for that particular module. Where prerequisites are specified, equivalent modules will also be accepted. If in doubt, students should consult the BBA Office regarding the acceptable equivalent prerequisite modules.

      The degree requirements for the BBA programme and the BBA (Hons) programme are listed in Tables 1 and 2 below.

      Table 1: BBA Programme Requirements

      Modules Modular Credits
      (MCs)      		 % Of
      Total MC Requirement
      University Level Requirements
      (Please refer to item 5 below for more information on University Level Requirements).      		 20 16.7%
      Programme Requirements
      •  Major Requirements
      (a) 16 Core Modules (worth a total of 64 MCs)
      (b) 6 Essential/Elective Modules
      – 6 modules within a specialisation (worth at least 24 MCs)*      		 88 73.3%
      Unrestricted Elective Modules 12 10%
      Total 120 100%

      * Students who are not completing a Specialisation are required instead to complete 24 MCs of Business modules in any combinations of areas, consisting of at most 4 MCs at level-2000 and at least 20 MCs at level-3000 or above.

      Table 2: BBA (Hons) Programme Requirements

      Modules Modular Credits (MCs) % Of
      Total MC Requirements
      University Level Requirements
      (Please refer to item 5 below for more information on University Level Requirements).      		 20 12.5%
      Programme Requirements
      • Major Requirements
      (a) 16 Core Modules (worth a total of 64 MCs)
      (b) 11 Essential/Elective Modules
      –   6 modules within a specialisation (worth at least 24 MCs)*
      –  An Honours Dissertation (worth 12 MCs)
      –   Field Service Project (worth 8 MCs)      		 108 67.5%
      Unrestricted Elective Modules
      Unrestricted Elective Modules      		 32 20.0%
      Total 160 100%

      * Students who are not completing a Specialisation are required instead to complete 24 MCs of Business modules in any combinations of areas, consisting of at most 4 MCs at level-2000 and at least 20 MCs at level-3000 or above.

    • There are 16 core modules in the B.B.A. programme. These are listed in Table 3 below

      Table 3: List of Core Modules

      Module Code Module Title
      (i)   Analytical Core
      BSP1005 Managerial Economics
      BSP2001 Macro and International Economics
      DSC1007 Business Analytics – Models & Decisions
      DSC2008 Business Analytics – Data & Decisions
      (ii)   Functional Core
      MNO1001 Management and Organisation
      ACC1002 Financial Accounting
      MKT1003 Marketing
      BSP1004 Legal Environment of Business
      ACC2002 Managerial Accounting
      FIN2004 Finance
      BSP2005 Asian Business Environments
      DSC2006 Operations Management
      BSP3001 Strategic Management
      (iii)   Leadership Core
      MNO2007 Leadership and Ethics
      ES2002 Business Communication
      MNO2009 Entrepreneurship

    • Each student may choose to specialise by taking six modules (worth at least 24 MCs) in one of the four specialisations listed in Table 4.

      Table 4: List of Required Specialisation Modules

      Module Code Module Title
      (A) Finance
      FIN3101 Corporate Finance
      FIN3102 Investment Analysis and Portfolio Management
      FIN3103 Financial Markets
      Plus any three level 3000/4000 Finance specialisation elective modules
      (B) Operations and Supply Chain Management
      DSC3201 Supply Chain Management
      DSC3202 Purchasing and Materials Management
      DSC3203 Service Operations Management
      Plus any three level 3000/4000 Operations and Supply Chain Management specialisation elective modules
      (C)  Management
      MNO2302* Human Resource Management*
      MNO3301** Organisational Behaviour**
      MNO3303 Organisational Effectiveness
      Plus any three level 3000/4000 Management specialisation elective modules

      *Students who have yet to read and pass this module will instead read the revised module MNO3333 Human Capital Management w.e.f. Semester 1 of AY2018/19 to fulfil the specialisation.

      **Students reading MNO3301 will be reading the module with students reading MNO3703 Leading in the 21st Century w.e.f. Semester 1 of AY2018/19 to fulfil the specialisation.
      (D) Marketing
      MKT2401** Asian Markets and Marketing Management**
      MKT3402 Consumer Behaviour
      Plus any four Marketing specialisation elective modules
      (Out of the four modules, at most one can be a level 2000 marketing module)

      **Students who have yet to read and pass this module will instead read the revised module MKT3401 Marketing Strategy: Analysis and Practice w.e.f. Semester 1 of AY2018/19 to fulfil the specialisation.

      Students who wish to read two specialisations may use Unrestricted Elective Modules to freely complete a second Specialisation within the B.B.A. or B.B.A. (Hons.) programme. There is no entrance requirement (e.g. no CAP cut-off) for reading additional specialisations. No module can be double-counted for more than one specialisation. Students admitted into the university from 2007 onwards may read up to a max of 60mcs of level 1000 modules. Any level 1000 modules taken in excess of the 60MCs will not count towards the fulfillment of the degree requirements. For Polytechnic graduates, 12MCs of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the Polytechnic level, will NOT be counted against the 60mcs limit. Table 5 below lists the set of specialisation elective modules that a student may choose over and above the required specialisation modules listed in Table 4.

      Table 5: Specialisation Elective Modules

      Module Code Module Title
      (A) Finance – Any new level 3000/4000 modules with FINxxxx code that are not listed below can also count towards the Finance specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
      FIN3113 Financial Statement Analysis
      FIN3115 International Financial Management
      FIN3116 Options and Futures
      FIN3117 Bank Management
      FIN3118 Financial Risk Management
      FIN3119 Risk and Insurance
      *FIN3120 Topics in Finance
      FIN3120B Topics in Finance : Transaction Banking
      FIN3120C Topics in Finance : China’s Capital Market
      FIN3120D Topics in Finance : Foreigh Exchange Trading
      FIN3120E Topics in Finance : Physical Commodity Markets and Assets
      FIN3129 Independent Study Module in Finance
      FIN3130 Financial Modelling
      FIN3131 Fixed Income Securities
      FIN3132 Value Investing Asia
      FIN3134 Household Finance
      *FIN3139 Independent Study Module in Finance
      FIN4111 Research Methods in Finance
      *FIN4112 Seminars in Finance
      FIN4112G Seminars in Finance: Private Equity
      FIN4112H Seminars in Finance: Investment Banking
      FIN4112K Seminars in Finance: Applied Portfolio Management
      FIN4112L Seminars in Finance: Corporate Governance nd Financial Policy
      FIN4113 Personal Finance & Wealth Management
      FIN4114 Private Equity & Investment Banking
      FIN4119 Advanced Independent Study in Finance
      FIN4120 Equity Research Seminar 1
      FIN4121 Equity Research Seminar 2
      FIN4124 FinTech and Financial Data Analytics
      FIN4125 Sustainability and Finance
      FIN4126 AI, Blockchain and Quantum Computing
      *FIN4129 Advanced Independent Study in Finance
      (B) Operations and Supply Chain Management – Any new level 3000/4000 modules with DSCxxxx code that are not listed below can also count towards the Operations and Supply Chain Management specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
      DSC3213 Strategic Information Systems
      DSC3214 Introduction to Optimisation
      DSC3215 Stochastic Models in Management
      DSC3216 Forecasting for Managerial Decisions
      *DSC3222 Topics in Operations & Supply Chain Management
      DSC3223 Operations Strategy
      DSC3224 Dynamic Pricing & Revenue Management
      DSC3225 Project Management
      DSC3226 Sustainable Operations Management
      DSC3227 Technology and Business Innovation
      DSC3229 Independent Study in Ops & Supply Chain Management
      *DSC3239 Independent Study in Ops & Supply Chain Management
      *DSC4211 Seminars in Operations and Supply Chain Management
      DSC4211G Seminars in Operations & Supply Chain Management: Service Design
      DSC4212 Managerial Decision Analysis
      DSC4213 Analytical Tools for Consulting
      DSC4214 Co-ordination & Flexibility in SCM
      DSC4215 Data Visualisation & Actionable Intelligence
      DSC4216 Business-Driven Technology
      DSC4217 Advanced Analytics with R
      DSC4219 Advanced Independent Study in Ops & Supply Chain Management
      *DSC4229 Advanced Independent Study in Ops & Supply Chain Management
      (C)  Management -Any new level 3000/4000 modules with MNOxxxx code that are not listed below can also count towards the Management specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
      *MNO3313 Topics in Management & Human Capital
      MNO3313J Topics in Management & Human Capital: Employee and Organisational Misbehaviours
      MNO3313K Topics in Management& Human Capital: Managing China Venture
      MNO3317 Advanced Leadership
      MNO3318 Creativity & Innovation Management
      MNO3319 Power & Influence in Organisations
      MNO3320 Managing Change
      MNO3321 Training & Development
      MNO3322 Negotiation & Bargaining
      MNO3323 Management of Employee Relations
      MNO3329 Independent Study in Management & Human Capital
      MNO3330 Social Entrepreneurship
      MNO3331 Business With a Social Conscience
      MNO3334 Principles of Global Management
      *MNO3339 Independent Study in Management & Human Capital
      *MNO4313 Seminars in Management & Human Capital
      MNO4313B Seminars in Management & Human Capital: Culture & Management in Asia
      MNO4313C Seminars in Management & Human Capital: Compensation & Performance Management
      MNO4313D Seminars in Management & Human Capital: Corporate Entrepreneurship & Business Model Evaluation
      MNO4313E Seminars in Management & Human Capital: Managerial & Organisational Cognition
      MNO4313F Seminars in Management & Human Capital: Job Attitudes
      MNO4314 Consulting to Management
      MNO4315 Global Management of Asian Multinationals
      MNO4316 Experiencing Work: Effects on Behaviour & Well Being
      MNO4319 Advanced Independent Study in Management & Human Capital
      *MNO4329 Advanced Independent Study in Management & Human Capital
      (D) Marketing – -Any new level 3000/4000 modules with MKTxxxx code that are not listed below can also count towards the Marketing specialisation. However, do note that the Honours Dissertation replacement modules cannot be used towards the fulfillment of a specialisation requirements.
      MKT2411 Retail Management
      MKT2413 Marketing Research
      MKT2414 Marketing Venture Challenge (this module does not count towards the Marketing Specialisation)
      MKT3412 Services Marketing
      MKT3413 SME Marketing Strategy
      MKT3415 Marketing in Digital Age
      MKT3416 Business Marketing
      MKT3417 Customer Asset Management
      MKT3418 Product and Brand Management
      MKT3420 Promotional Management
      MKT3421 Marketing Analysis & Decision Making
      *MKT3422 Topics in Marketing
      MKT3423 Consumer Culture Theory
      MKT3424 Branding Strategy
      MKT3426 Global Marketing
      MKT3428 Wealth Management Marketing
      MKT3429 Independent Study in Marketing
      MKT3513 Game Theory & Strategic Analysis
      MKT4411 Marketing Strategy
      MKT4412 Marketing Theory & Research
      MKT4413 Pricing Models & Strategy
      *MKT4415 Seminars in Marketing
      MKT4415C Seminars in Marketing: Marketing Analytic
      MKT4416 Marketing Strategy Simulation & Case Analysis
      MKT4419 Advanced Independent Study in Marketing
      MKT4422 The Business of Happiness
      MKT4423 Design Thinking & Business Innovations
      *MKT4429 Advanced Independent Study in Marketing
      (E) Others (Non Specialisation Business Elective Modules)
      *BIS3001 Independent Study in Business
      *BLD3001 Business Leadership Case Analysis
      *BLD3002 CEOs as Leadership
      *BLD3003 Personal Leadership Development
      *BLD3004 Topics in Leadership
      BSP3511 Corporate Law & Finance
      BSP3512 Tax & Planning
      BSP3513 Family Business
      BSP4511 Industry & Competive Analysis
      BSP4512 Global Strategic Management
      BSP4513 Econometrics: Theory & Practical Business Application
      BSP4515 Managing Social Networks in Markets & Organisations
      BSS4003A Special Seminar in Business: Innovation & Productivity
      MNO2312 Interpersonal Relations & Effectiveness
      TR2201 Entrepreneurial Marketing
      TR2202 Technological Innovation
      TR3001 New Product Development
      TR3002 New Venture Creation
      **TR3003 Global Entrepreneurial Marketing
      **TR3004 Engineering Entrepreneurship I
      **TR3005 Engineering Entrepreneurship II
      ** TR3006 High-Tech Product & Market Development
      **TR3007 Entrepreneurial Finance
      **TR3008 Technology Entrepreneurship
      **TR3010 Ideation
      **TR3011 Planning – Developing a Venture
      **TR3101 Internship Coutinuous Assessment
      **TR3102 Internship Program Report
      **TR3103 Start-up Business Case
      **TR3201 Entrepreneurship Practicum
      **TR3203 Start-up Case Study & Analysis
      **TR4001 Global Entrepreneurial Leadership
      **TR4202 From Science to Business – Concepts in Biotechnology
      **TR4203 Business Opportunities in ICT

      * Depending on the specific topics/seminars offered, the module may be worth 1, 2, 3 or 4 MCs. ** TR are NOC modules. Any level 3000/4000 business modules that are not listed above can also be counted towards that particular specialisation according to the module prefixes e.g DSC, FIN, MNO and MKT. Core, essential and specialisation elective modules are worth four Modular Credits each unless otherwise stated. Additional elective modules of one, two or three Modular Credits may be introduced as and when necessary.

    • The dissertation requirement will be offered in two tracks: a more research oriented track that will focus on theoretical and empirical research at an appropriate level, and a more applied version that focuses on the application of theory to managerial and business issues.  The dissertation topic must be within the student’s area of specialisation.

      The dissertation requirement may be met by 12 MCs of level 4000 business modules, with at least 8 MCs from the student’s area of specialisation. Honours students have to take another 40 MCs worth of modules that will include an Honours Dissertation (12 MCs), compulsory Field Service Project (8 MCs) and another 20 MCs of Unrestricted Elective requirements. (Please see the BBA (Hons.) Programme table above for details)

      For more information on Honours dissertation and Field service project, please click on the links below:

      1. Honours Dissertation
      2. Field Service Project

    • The University Level Requirement (ULR) is a graduation requirement which comprises General Education aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.

      For cohort 2016/17 onwards:
      All students are required to read and pass five General Education (GE) modules, one from each pillar:

      1. Human Cultures
      2. Asking Questions
      3. Quantitative Reasoning
      4. Singapore Studies
      5. Thinking and Expression

      Students are strongly encouraged to complete the GE modules within the first two years of their candidature

      For 2015/16 cohort :
      All students are required to read and pass five General Education (GE) modules, one from each of the 4 pillars, and a fifth from any of the 4 pillars:

      1. Human Cultures
      2. Quantitative Reasoning
      3. Singapore Studies
      4. Thinking and Expression

      Students are strongly encouraged to complete the GE modules within the first two years of their candidature.

      For cohorts 2010/11 to 2014/15:
      The ULR consists of
      (a) 2 General Education (GE) Modules,
      (b) 1 Singapore Studies module and
      (c) 2 Breadth modules (i.e. electives outside Business School).

      GE Modules cover two broad subject groups:
      Subject Group A: Science and Technology
      Subject Group B: Humanities and Social Sciences

      BBA students are required to read at least one GE Module from Subject Group A, including polytechnic diploma holders who are granted advanced placement for one GE Module.

    • Students may take any modules to fulfil the “Unrestricted Elective Modules”. That is, they may take modules offered by the School of Business and/or modules offered outside the School to fulfil this requirement.
    • The School has been organising seminars and workshops to help students prepare for the working world. They will learn job search strategies, resume writing, interviewing skills, understanding one’s strengths and job motivations, networking techniques as well as business etiquette and corporate dressing. Such training is now offered to all business students as the BFS1001 Personal Development & Career Management and BFS2001 Personal Development & Career Management modules.
    • For more information on Advanced Placement Credits (APC), please click here.