Curriculum AY2023/2024 Onwards

PROGRAMME REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION (BBA) FOR STUDENTS WHO:

1. MATRICULATE FROM ACADEMIC YEAR 2024/2025 ONWARDS (AUGUST 2024)
2. MATRICULATE IN ACADEMIC YEAR 2023/2024 AND HAVE INDICATED A SWITCH TO THE NEWEST CURRICULUM

Under the new BBA programme students are enrolled directly into an Honours programme. Students are required to complete 160 Units to graduate.

The degree requirements for the refreshed BBA programme are listed below. For further elaborations on each component, please refer to the drop-down accordions.

BBA DIRECT HONOURS PROGRAMME REQUIREMENTS

BBA Honours Degree Requirements (Total 160 Units)
Common Curriculum (52 Units) General Education Courses Business Environment Courses Cross-Disciplinary Course – Field Service Project Work Experience Milestone (including Career Compass Starter Workshops) Global Experience Milestone
Major Curriculum (60/68/64 Units) Business Function Courses (6 courses worth 24 Units) Major Requirement Courses Level 2000/3000 courses At least 36 Units restricted to the major for Applied Business Analytics, Business Economics, Finance, Innovation & Entrepreneurship, Leadership & Human Capital Management, Marketing, Operations & Supply Chain Management, some or all of which may be compulsory At least 44 Units restricted to the major for Accountancy, some or all of which may be compulsory At least 40 Units restricted to the major for Real Estate, some or all of which may be compulsory Level 4000 courses 1 Compulsory capstone course At least 8 Units of Level 4000 courses restricted to the major, some or all of which may be compulsory
Unrestricted Elective Courses (48/40/44 Units)
Note 1: Students may read up to a maximum of 60 Units of level-1000 courses. Any level-1000 course taken in excess of the 60 Units will not count towards the fulfilment of the degree requirements. For polytechnic graduates, 20 Units of advanced placement credits (exemptions) awarded under Unrestricted Electives from work completed at the polytechnic level, will NOT be counted against the 60 Units limit.
Note 2: A course may be worth 1, 2, 3 or 4 Units. Core, major and elective courses are worth four Units each unless otherwise stated. Additional elective courses of one, two or three Units may be introduced as and when necessary.

All BIZ students will undertake a shared common curriculum structure which allows them to have a holistic and rigorous basic education in business, to gain deep expertise in a chosen primary major and, if so desires, to broaden laterally across to a within-BIZ second major or minor

1) General Education Courses

The University Level Requirement (ULR) is a graduation requirement which comprises General Education, aimed to connect disciplinary knowledge and perspectives with the skills needed for lifelong learning beyond the university.

All students are required to read and pass six General Education (GE) courses, one from each pillar:

1. Cultures and Connections
2. Singapore Studies
3. Critique and Expression
4. Data Literacy
5. Digital Literacy
6. Communities and Engagement

Please refer to this link for the list of courses approved under the six GE pillars.

Students are strongly encouraged to complete the GE courses within the first two years of their candidature.

2) Business Environment Courses

Business Environment courses (20 Units) are the same across all the primary majors offered at BIZ. These courses serve to introduce BIZ students to the various dimensions of the bigger environment in which businesses operate in. These courses are not contextualized to the primary major.

The 6 Business Environment courses are:

1. BSP1702 Legal Environment of Business
2. BSP1703 Managerial Economics
3. DAO1704 Decision Analytics using Spreadsheets
4. ES2002 Business Communications
5. RE1707 Introduction to Real Estate (2 Units)
6. MNO2707 Business Ethics (2 Units)

3) Cross-Disciplinary Course – Field Service Project

This is an 8 Units level 4000 course. It is a consulting practicum in which students form teams of 3 to 4 to solve a real-world business-related problem for a company or other organization over one to two semesters with a NUS supervisor guiding the team. It is a pro-bono project with no payment except for reimbursement of out-of-pocket costs. The business-related problem may be one of organizational strategy, marketing strategy, accounting information system, human resource training programme, etc. Most importantly, the students often must take a cross-disciplinary approach to come up with the solution.

For more information on Field Service Project, please click here.

4) Work Experience Milestone (WEM)

For more information on WEM, please click here.

5) Global Experience Milestone (GEM)

The objective of this milestone is to expose BIZ students to a foreign country to experience a different academic, work, social and/or cultural environment. GEM aligns with Singapore’s positioning as a global/regional business hub in which more future job roles will be regional or international in nature.

To complete the GEM, the student needs to complete a significant and approved overseas experience. The minimum will be a 5-day study trip with deliverables. The most common way to complete GEM will be through an overseas exchange stint (through the Student Exchange Programme) or an overseas summer/winter school. Other alternatives are overseas internship, overseas community project, overseas competition, etc. Financial assistance is available for financially-challenged students.

For more information on Exchange Programmes, please click here.

The Major Curriculum comprises Business Function courses (24 Units) and Restricted Courses (at least 36 Units), making a total of at least 60 Units.

Business Function Courses

Business Function courses (24 Units) are the same across all the primary majors offered at BIZ. Each course represents a basic functional area of a business and is not contextualised to the primary major. These 6 courses, together with the Business Environment courses (20 Units), provide a holistic and rigorous foundation for a business undergraduate degree.

The 6 Business Function courses are:

1. ACC1701 Accounting for Decision Makers
2. MKT1705 Principles of Marketing
3. MNO1706 Organisational Behaviour
4. DAO2702 Programming for Business Analytics
5. DAO2703 Operations & Technology Management
6. FIN2704 Finance

Restricted Courses

Restricted Courses (36 Units to 44 Units) are almost entirely courses that are highly contextualized to the (primary) major, and so the set of courses for each major will be almost entirely different, save for some courses that are cross-listed across two/more majors.

In essence, for each major, the structure of Restricted Courses space comprises:

1) At least 24 Units of level 2000/3000 courses, some or all of which may be compulsory

2) A compulsory 4 Units capstone course for the major (level 4000)

• BSP4701 Strategic Management –  for all Business Major (except Accountancy & Real Estate)
• ACC4701 Integrated Perspectives in Accounting and Business – Accountancy major
• RE4701 Real Estate Development – Real Estate Major

3) At least 8 Units of level 4000 courses, some or all of which may be compulsory

Please take note, Points (2) and (3), together with the compulsory Field Service Project, is the default minimum requirement for an honours degree.

Details of the Restricted Courses space are presented in 9 Majors section below.

 

The curriculum boasts 9 majors for students to choose from. Please refer to the tables below about each major and their courses.

Please note that the courses listed are non-exhaustive and may not be offered every semester. Students should always refer to NUSMods or the Course Outlines page for the latest course offerings.

Those who wish to read two majors may use Unrestricted Elective space to complete a second major within the BBA programme. Some major courses are electives in more than one major. Maximum 8 Units of such courses may be used to meet the requirements for up to two majors. Triple counting is not allowed. There is also no entrance requirement (e.g. no GPA cut-off) for reading additional majors.

1. Accountancy Major

The BBA programme with a major in Accountancy is the BBA programme with an extended accountancy component. It is a full-fledged accountancy degree built on an especially strong foundation of business knowledge from other domains, and it is also a full-fledged business degree with a specialized rigorous focus on  accountancy.

Graduates of the BBA degree programme with a major in Accountancy are qualified to directly enter the professional stage of the Singapore CA Qualification, the path to becoming a Singapore Chartered Accountant.

The Singapore Chartered Accountant (CA) Qualification is the national CA qualification, developed by the Singapore Accountancy Commission (SAC) and administered by Singapore’s national accountancy professional body, the Institute of Singapore Chartered Accountants (ISCA). This internationally recognised and portable qualification is unique as it offers an Asian perspective. Taken together with a 3-year working experience with an SAC Accredited Training Organisation, which are accounting firms including the Big 4, candidates will receive a well-rounded education with both technical knowledge and practical guidance. The Singapore CA Qualification is continually reviewed to raise the ease of taking the programme while maintaining its standards to ensure that professionals with the Singapore Chartered Accountant designation come with the reputation of being highly competent. In short, it is designed to develop future business leaders.

To uphold the high standards necessary to achieve the vision of developing Singapore as the leading global accountancy hub, registration of Chartered Accountants to be Public Accountants in Singapore and Reciprocal Membership Agreements (RMAs) are subject to periodic review.

David Mitchell Reeb, Head, Department of Accounting, will be glad to answer any enquiries at this email: acchead@nus.edu.sg

Accountancy students need to fulfil compulsory accountancy courses.

Course Code	Course Title
ACC2706	Managerial Accounting
ACC2707	Corporate Accounting & Reporting I
ACC2708	Corporate Accounting & Reporting II
ACC2709	Accounting Information Systems
ACC3701	Assurance and Attestation
ACC3702	Corporate and Securities Law
ACC3703	Taxation
ACC3706	Governance, Risk Management and Sustainability (previous course title Corporate Governance and Risk Management)
ACC4701 (Capstone Course)	Integrated Perspectives in Accounting & Business
ACC4702	Advanced Corporate Accounting and Reporting
ACC4703	Valuation

In addition to the above, the following accounting elective courses listed in the table may be offered. Do note that this list is not exhaustive. Unrestricted electives do not need to be from accounting.

List of Accountancy elective courses:

Course Code	Course Title
ACC2711	Sustainability Metrics and Performance Analysis (this course can only be counted as an UE)
ACC3711	Managerial Planning and Control
ACC3714	Startup Accounting
ACC3715	Accounting Analytics and AI
ACC4711	Advanced Taxation
ACC4712	Forensic Accounting
ACC4713	Banking Institutions: Managing Risks in a Digital World (previous course title: Financial Institution Audit and Compliance)
ACC4714	Advanced and Sustainability Assurance (previous course title: Advanced Assurance and Attestation)
ACC4715	Accounting Theory
ACC4751	Advanced Independent Study in Accounting
ACC4752	Advanced Independent Study in Accounting (2 Units)
ACC4761	Seminars in Accounting
ACC4761A	Seminars in Accounting: Internal Audit
ACC4761C	Seminars in Accounting: Advanced Accounting Theory
ACC4761D	Seminars in Accounting: Risk Management Technology
ACC4761E	Seminars in Accounting: Public Sector Audit
ACC4761F	Seminars in Accounting: Advanced Corporate Governance
ACC4761G	Seminars in Accounting: Advanced Risk Management
ACC4761H	Seminars in Accounting: Accounting & Business Analysis for Banks

 

2. Applied Business Analytics Major

With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. Business graduates thus need to be more numerate and analytical. We often see positions requiring a higher level of analytics know-how being advertised by recruiters to form decision teams with expertise in collecting and extracting actionable intelligence out of data. We aim to train our business students to the level where they can immediately be a valuable interface between data scientists and senior management, or qualify for the best graduate business analytics programmes globally.

This major will pivot on the core business knowledge already acquired by all BBA students, and will take good contextual management understanding as given. Graduates with this major should function very well as a data-savvy business consultant, either internally for their own organisations or externally for client establishments.

Business students will already have benefited from Business Environment and Function Courses such as DAO1704 Decision Analytics using Spreadsheets and DAO2702 Programming for Business Analytics.

Refer here for more information on the Applied Business Analytics major.

Please visit our public interest group for more details.

Course Code	Course Title
Applied Business Analytics Major Compulsory Courses
DBA3702	Descriptive Analytics with R
DBA3803	Predictive Analytics in Business
IT3010	Data Management for Business Analytics
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Applied Business Analytics Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below)
DBA3701	Introduction to Optimisation
DBA3711	Stochastic Models in Management
DBA3712	Dynamic Pricing & Revenue Management
DBA3713	Analytics for Risk Management
DBA3751	Independent Study in Business Analytics
DBA3752	Independent Study in Business Analytics (2 Units)
DBA3761	Topics in Business Analytics
ACC3715	Accounting Analytics and AI
DOS3811	Technology and Business Innovation
MKT3811	Marketing Analysis and Decision Making
IS3221	ERP Systems with Analytics Solutions
Applied Business Analytics Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
DBA4711	Applied Analytics
DBA4712	Causal Learning for Managerial Decision
DBA4713	Network Analytics with Business Applications
DBA4714	Deep Learning and Generative AI in Business
DBA4751	Advanced Independent Study in Business Analytics
DBA4752	Advanced Independent Study in Business Analytics (2 Units)
DBA4761	Seminars in Analytics
DBA4811	Analytical Tools for Consulting
DBA4812	Supply Chain Analytics
DBA4761A	Sem in Analytics: Tidyverse Principles And Tidymodels
DBA4813	AI Strategies in Business
DOS4811	Data Visualisation
DOS4813	Managerial Problem Solving
MKT4812	Marketing Analytics
MNO4716	Using R for HR Analytics and Machine Learning
IE4214	Revenue Management and Pricing Analytics *Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM major. That is, students are not allowed to count both courses towards the same major in either BA or OSCM.
IS4241	Social Media Network Analysis
BT4212	Search Engine Optimisation and Analytics
BT4222	Mining Web Data for Business Insights

 

3. Business Economics Major

To ensure that students in this major receive holistic training in business economics, the curriculum offers distinct alternative pathways from the second to the fourth year. To maximise synergies, the curriculum uses multiple courses from the Departments of Economics, Analytics & Operations, and Marketing.

Why Business Economics?

a) Offers a coherent major for BBA students seeking careers in management or economic consulting, finance, or general management.

b) Develops a group of talent who will be well versed in business and management practices, and are also strongly proficient in economics.

Who should take it?

BBA students pursuing careers in management or economic consulting.

Course Code	Course Title
Business Economics Major Compulsory Courses
BSE3702	Economics of Strategy
BSE3703	Econometrics for Business I
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Business Economics Major Elective Courses (Choose any 3 Level 3000 major elective courses from the list below)
BSE3701	Macroeconomic Principles in the Global Economy
BSE3711	Strategic Thinking – Economic Applications
BSE3712	Behavioural Economics
BSE3751	Independent Study in Business Economics
BSE3761	Topics in Business Economics
BSE3761A	Economic System in Asian Business Environment
MKT3812	Game Theory & Strategic Analysis
DBA3702	Descriptive Analytics in R
DBA3803	Predictive Analytics in Business
EC3322	Industrial Organisation I
EC3332	Money and Banking I
EC3373	ASEAN Economies
EC3375	Economy and Business of Japan and Korea
EC3378	Emerging India in Asia’s Economic Integration
EC3394	Economics and Psychology
EC3396	Economic Analysis of Law I
Business Economics Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
BSE4711	Econometrics for Business II
BSE4712	Economics of Organisations
BSE4751	Advanced Independent Study in Business Economics
BSE4761	Seminars in Business Economics
BSN4811	Innovation and Productivity
BSN4811A	Innovation and Productivity (with Econometrics) (5 Units)
DBA4811	Analytical Tools for Consulting
DOS4811	Data Visualisation
DOS4812	Business-Driven Technology
MKT4811	Pricing Strategy
MNO4711	Consulting to Management

 

4. Finance Major

The finance major aims to produce ethical, high quality and job-ready finance professionals with a global mind-set for the finance industry. This is achieved through the following dimensions: industry relevance, ethics, breadth, rigour, and cross discipline. The finance major is a Certified Financial Analyst (CFA) programme partner, meeting the CFA programme curriculum requirements which are updated frequently for industry relevance.

The major involves many distinguished industry professionals as adjunct professors and invited speakers, bringing to the classroom the latest know how and innovations in the industry. Other than internships, students complete a field service project with a company in the industry which involves solving real business problems faced by the company. Students take part and perform well in finance competitions organised by the industry. The finance major takes the development of ethics very seriously. All students go through an ethics workshop based on the CFA Institute Code of Ethics and Standards of Professional Conduct. The ethics dimension is often revisited in every finance course through discussions and case studies. Students are held to the highest standard of ethics requirement, especially in the area of nonplagiarism, honesty in assessment related work, and professionalism in project work.

The major addresses the need for breadth through its three required finance courses: FIN3701 Corporate Finance, FIN3702 Investment Analysis and Portfolio Management and FIN3703 Financial Markets. This ensures that students know the basic workings in the various sectors within the finance industry. It addresses the need for rigour through its many elective subjects ranging from the area of asset management, to personal finance, banking and business finance. Students may package their electives freely to develop all rounded rigor or specialized rigor for a particular finance career.

The finance major integrates well with other majors in the Business School producing not just finance specialists but balanced business professionals with strength in leadership and technology. Students have enough elective courses to take another major such as marketing, decision science and management. The case studies and projects in the finance courses often require analysis in these other majors as well. The major supports overseas student exchange programme stimulating the development of global mind-set and perspectives in finance.

The finance major employs the latest and best pedagogy for education including blended learning. Some courses are conducted in our trading and computer lab complete with industry software such as Bloomberg and MSCI Barra, producing job-ready graduates. The major enjoys the support of its numerous enthusiastic and dedicated alumni. They regularly come back for networking sessions with undergraduates and provide mentorship and career guidance. This adds to the vibrancy and colourful learning experience in the major.

Course Code	Course Title
Finance Major Compulsory Courses
FIN3701	Corporate Finance
FIN3702	Investment Analysis and Portfolio Management
FIN3703	Financial Markets
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Finance Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below)
FIN3711	International Financial Management
FIN3712	Options and Futures
FIN3713	Bank Management
FIN3714	Financial Risk Management
FIN3715	Risk and Insurance
FIN3716	Financial Modelling
FIN3717	Fixed Income Securities
FIN3718	Value Investing in Asia
FIN3719	Household Finance
FIN3720	Financial Statement Analysis
FIN3721	Consumer Banking Wealth Management
FIN3751	Independent Study in Finance
FIN3752	Independent Study in Finance (2 Units)
FIN3761	Topics in Finance
FIN3761A	TIF: Transaction Banking
FIN3761B	TIF: China’s Capital Markets
FIN3761C	TIF: Foreign Exchange Trading
FIN3761D	TIF: Physical Commodity Markets and Assets
Finance Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
FIN4711	Research Methods in Finance
FIN4713	Advanced Portfolio Management: Securities Analysis & Valuation
FIN4714	Valuation and Mergers & Acquisition
FIN4715	Measuring Success in Philanthropy and Impact Investing
FIN4716	Equity Research Seminar
FIN4717	Entrepreneurial Finance
FIN4718	FinTech Management
FIN4719	FinTech and Financial Data Analytics
FIN4720	Sustainability and Finance
FIN4721	AI, Blockchain and Quantum Computing
FIN4722	Advanced Household Finance
FIN4751	Advanced Independent Study in Finance
FIN4752	Advanced Independent Study in Finance (2 Units)
FIN4761	Seminars in Finance
FIN4761A	SIF: Private Equity
FIN4761B	SIF: Investment Banking
FIN4761C	SIF: Applied Portfolio Management Techniques
FIN4761D	SIF: Family Business and Wealth Management

 

5. Innovation and Entrepreneurship Major

The Innovation and Entrepreneurship major aims to equip our students to become visionaries and change makers to lead the transformation of Singapore businesses into the future economy. The pace of innovation means the industries our students enter will drastically transform over the course of their careers. Economic growth will come from leaders who understand the organisational and business challenges inherent in these changes and are comfortable managing an uncertain environment.

This major will furnish our students with broad theoretic lenses to lead change effectively, whether in an entrepreneurial venture or a large multinational corporation. Partnered with rich experiential projects and courses, students will enter the workplace comfortably applying these theories with the broader skills developed in the BBA programme.

This major will interest a broad cross-section of BBA students from those planning specific careers in management consulting or entrepreneurship to those who want to be well-equipped for the dynamic industrial environment.

Course Code	Course Title
Innovation & Entrepreneurship Major Compulsory Courses
BSN3701 / TR3008**	Technological Innovation
BSN3702 / TR3002N*	New Venture Creation
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Innovation and Entrepreneurship Major Elective Courses (Choose any 3 Level 3000 major elective courses from the list below)
BSN3703	Entrepreneurial Strategy
BSN3711	The Entrepreneurial Ecosystem in Singapore & SE Asia
BSN3712	Innovation and Intellectual Property
BSN3713	Entrepreneurial Boot Camp
BSN3714	Co-Creating Value (Tools for Collaborative Innovation)
BSN3715	Digital Strategy
BSN3716	360-Degree Business Innovation Strategy
BSN3717	Family Business
BSN3751	Independent Study in Innovation & Entrepreneurship
BSN3811	People Strategy
MNO3811	Social Entrepreneurship
TR3001**	New Product Development
Innovation and Entrepreneurship Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
BSN4711	Product Validation
BSN4712	Managing Social Networks in Markets and Organisations
BSN4751	Advanced Independent Study in Innovation & Entrepreneurship
BSN4811	Innovation and Productivity
BSN4811A	Innovation and Productivity (with Econometrics) (5 Units)
MNO4761C	SILHCM: Talent Development and Performing with Impact
MNO4861C	SILHCM: Corporate Entrepreneurship & Business Model Evaluation

* Must be letter-graded and taken on NOC

** Must be completed BEFORE August 2023

 

6. Leadership and Human Capital Management Major

Leadership is the linchpin in organisations and teams. By understanding leadership, students will place themselves in a central node of influence to inspire people, create organisational outcomes, and ultimately realize the full potential of human capital.

To keep the major current and relevant, keen attention will be paid to the shifting business landscape that forms the backdrop to leadership, for instance, trends on human resource (HR) big data analytics, controversial new organisational structures, and the impact of technology and globalization. These will be addressed in advanced seminar classes in collaboration with other departments where we probe the evolving role of leadership and how to lead organisations to stay ahead in a rapidly changing world. At the same time, Human Capital Management will proactively address the changes in the environment, especially on its horizontal and vertical alignment with strategy and culture to obtain sustainable competitive advantage for the firm and people.

Students who achieve this major can look forward to careers in management consulting, HR consulting, organisation development, HR generalist/specialist, and HR policy maker.

Course Code	Course Title
Leadership & Human Capital Management Major Compulsory Courses
MNO3701	Human Capital Management
MNO3702	Negotiation and Conflict Management
MNO3703	Leading in the 21st Century
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Leadership & Human Capital Management Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below)
MNO3711	Managing Change
MNO3712	Training and Development
MNO3713	Management of Employee Relations
MNO3714	Business with a Social Conscience
MNO3715	Leading Groups and Teams
MNO3716	Principles of Global Management
MNO3751	Independent Study in Leadership & Human Capital Mgt
MNO3752	Independent Study in Leadership & Human Capital Mgt (2 Units)
MNO3761	Topics in Leadership and Human Capital Management
MNO3761A	TILHCM: Employee and Organisational Misbehaviours
MNO3761B	TILHCM: Managing China Venture
MNO3761C	TILHCM: Crisis Management
MNO3811	Social Entrepreneurship
BSN3811	People Strategy
Leadership & Human Capital Management Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
MNO4711	Consulting to Management
MNO4712	Experiencing Work: Effects on Behaviour & Well-Being
MNO4713	Leading Across Borders
MNO4714	Developing Impactful Social Sector Solutions
MNO4715	Foresight and Scenario Planning
MNO4716	Using R for HR Analytics and Machine Learning
MNO4717	Talent Acquisition
MNO4751	Adv Independent Study in Leadership & Human Capital Mgt
MNO4752	Adv Independent Study in Leadership & Human Capital Mgt (2 Units)
MNO4761	Seminars in Leadership and Human Capital Management
MNO4761A	SILHCM: Compensation and Performance Management
MNO4761B	SILHCM: Job Attitudes
MNO4761C	SILHCM: Talent Development and Performing with Impact
MNO4761D	SILHCM: Industry 4.0, Technology, & Management Implications
MNO4861C	SILHCM: Corporate Entrepreneurship & Business Model Evaluation

 

7. Marketing Major

Marketing, more than any other business functions, deals with customers. It is also the revenue-generating department in any organization.

Marketing is about managing profitable customer relationships by satisfying customer needs better than competition, thus creating superior value for customers. Hence, students majoring in Marketing should understand not only the company and its customers, but also the competition in the context of the political, economic, socioeconomic, and technological environment to identify opportunities and harness them through well thought out product, pricing, distribution and promotion strategies to bring value not only for the customers but also to the company.

As such, marketing courses are developed and offered at various stages of the curriculum to enhance learning progression and outcomes consistent with what Marketing is. All students begin with learning Principles of Marketing (MKT1705) in their first year. The second marketing course (MKT3701 – Marketing Strategy: Analysis and Practice) builds on the principles by sharpening students’ analytical proclivity and going in-depth in key topics especially from a managerial and strategic perspective. The Consumer Behaviour (MKT3702) course drills deep into understanding customers – the fundamental premise of marketing; specifically, how consumers affect business practices and also how marketers influence them. These courses are the building blocks upon which electives are offered.

Our electives cover comprehensively the strategies involving what is often termed the marketing mix – product and brand, pricing, retailing and promotion. As Singapore is a service economy, our curriculum also offers a Services Marketing course to equip students for this important sector.

Beyond these marketing mix courses, we keep current with offerings concerning Digital Marketing as well as Customer Relationship Management, among others. As data analytics is an important driver in today’s businesses, we offer MKT3722 Research for Marketing Insights as well as MKT4812 Marketing Analytics to train Marketing majors in understanding the quantitative bases underlying the strategies.

Course Code	Course Title
MKT2711 (for BIZ students only)	Marketing Venture Challenge (this course does not count towards the Marketing Major)
Marketing Major Compulsory Courses
MKT3701	Marketing Strategy: Analysis and Practice
MKT3702	Consumer Behaviour
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Marketing Major Elective Courses (Choose any 3 Level 3000 major elective courses from the list below)
MKT3711	Services Marketing
MKT3714	Digital Marketing
MKT3715	Business-to-Business Marketing
MKT3716	Customer Relationship Management
MKT3717	Product & Brand Management
MKT3718	Advertising and Promotion Management
MKT3720	Retail Marketing
MKT3722	Research for Marketing Insights
MKT3761A / MKT3723	Wealth Management Marketing
MKT3761D/MKT3724	TIM: Sustainability Marketing
MKT3751	Independent Study in Marketing
MKT3752	Independent Study in Marketing (2 Units)
MKT3761	Topics in Marketing
MKT3761B	TIM: Marketing in Developing and Emerging Economies
MKT3761C	TIM: Social Impact Marketing
MKT3761E	TIM: Marketing in Social Networks
MKT3811	Marketing Analysis & Decision Making
MKT3812	Game Theory and Strategic Analysis
Marketing Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
MKT4714	Consumer Decision Making
MKT4716	Consumer Culture Theory
MKT4761E / MKT4719	Distribution Management: Channels and Platforms
MKT4761G / MKT4720	Product Experience Management
MKT4761B/ MKT4721	Customer Analytics & Visualization
MKT4761D / MKT4722	Personal Selling & Sales Management
MKT4761H	Marketing Strategy & Execution
MKT4761J	AI in Marketing
MKT4761K	Seminars in Marketing: Marketing Technology
MKT4723	Customer Experience Management
MKT4751	Advanced Independent Study in Marketing
MKT4752	Advanced Independent Study in Marketing (2 Units)
MKT4761	Seminars in Marketing
MKT4761A	SIM: Growing and Marketing the Next On-Demand Unicorn
MKT4761C	SIM: Media Strategy for a Digital Economy
MKT4761F	SIM: Disruption and Marketing
MKT4811	Pricing Strategy
MKT4812	Marketing Analytics

 

8. Operations and Supply Chain Management Major

Managing business operations effectively is crucial to the competitive advantage of any organisation. This major is not only designed for students who are keen to venture into the functional area of operations, logistics or supply chain management, but also for anyone who will play an effective role in contributing to the competitiveness of any organisation regardless of industry sectors. Building upon the BBA core course DAO2703 Operations and Technology Management, students are equipped with foundational knowledge in supply chain management and service operations, which are applicable to both manufacturing and service industries.

Electives relating to project management, information management and business analytics further provide students with essential knowledge and skills needed for sound decision making and effective management of business processes. Given growing environmental concerns, sustainable operations management becomes a highly relevant and hence included topic.

This major offers an elective project course to provide students with hands-on experience in addressing issues and resolving challenges in the operations and supply chain domain. Please visit our public interest group for more details.

Course Code	Course Title
Operations and Supply Chain Management Major Compulsory Courses
DOS3701	Supply Chain Management
DOS3703	Service Operations Management
DOS3704	Operations Strategy
MNO2705	Leadership and Decision Making under Uncertainty
BSP4701 (Capstone Course)	Strategic Management
Operations and Supply Chain Management Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below)
DOS3702	Procurement Management
DOS3712	Physical Distribution Management
DOS3713	Project Management
DOS3714	Sustainable Operations Management
DOS3751	Independent Study in Ops & Supply Chain Management
DOS3752	Independent Study in Ops & Supply Chain Management (2 Units)
DOS3761	Topics in Operations & Supply Chain Management
DOS3811	Technology and Business Innovation
DBA3701	Introduction to Optimisation
DBA3711	Stochastic Models in Management
DBA3712	Dynamic Pricing & Revenue Management
Operations and Supply Chain Management Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
DOS4711	Supply Chain Applied Project
DOS4712	Co-ordination and Flexibility in SCM
DOS4714	Service Design
DOS4715	Lean Principles for Operational Excellence
DOS4751	Advanced Independent Study in Ops & Supply Chain Management
DOS4752	Advanced Independent Study in Ops & Supply Chain Management (2 Units)
DOS4761	Seminars in Operations and Supply Chain Management
DOS4811	Data Visualisation
DOS4812	Business-Driven Technology
DOS4813	Managerial Problem Solving
DBA4811	Analytical Tools for Consulting
DBA4812	Supply Chain Analytics
DBA4761A	Sem in Analytics: Tidyverse Principles And Tidymodels
DBA4813	AI Strategies in Business
IE4214	Revenue Management and Pricing Analytics *Students may take either IE4214 or DBA3712 or both but only one of them will be counted towards their BA or OSCM major. That is, students are not allowed to count both courses towards the same major in either BA or OSCM.

 

9. Real Estate Major

The Real Estate major trains real estate professionals to create and manage wealth in the context of the built environment. Recognising that Real Estate is Space and Money over Time, this major is unique in providing an explicit link and interface between the spatial features of Real Estate and its financial attributes. Real Estate graduates play key roles in the development of the built environment as well as in the advancement of the quality of urban living through the transformation and management of real estate resources.

List of Real Estate Major Courses

Course Code	Course Title
Real Estate Major Compulsory Courses
RE2702	Land Law
RE2705	Urban Economics
RE3701	Real Estate Investment Analysis
RE3705	Urban Planning
RE3706	Principles of Real Estate Valuation
RE4701 (Capstone Course)	Real Estate Development
Real Estate Major Elective Courses (Choose any 2 Level 3000 major elective courses from the list below)
RE3703	Advanced Real Estate Economics
RE3808	Design and Construction
RE3809	Real Estate Development & Finance Law
RE3810	Strategic Asset & Facility Management
Real Estate Major Elective Courses (Choose any 2 Level 4000 major elective courses from the list below)
RE4803	REIT and Business Trust Management
RE4808	Urban and Sustainability Policies
RE4809	Topics in Real Estate
RE4810	International Real Estate
RE4811	Advanced Real Estate Valuation

Students are highly encouraged to pursue a second major or minor with Unrestricted Elective Courses. Under this component, students may take any course to fulfil their Unrestricted Elective Courses requirement. That is, they may take courses offered by the Business School and/or courses offered outside the School to fulfil this requirement.

The inclusion of non-compulsory Independent Study Courses (ISCs) provides students the opportunity to pursue an in-depth study of a Business topic/issue and/or an area of major independently, under the close supervision and guidance of an instructor.

Here are the lists of ISCs available:

BIS3751 Independent Study Course in Business (4 Units)

The Independent Study Course in Business provides the opportunity for student to pursue an in-depth study of a Business topic or issue independently, but under the close supervision and guidance of an instructor. Through such a learning experience, not only will the student gain an indepth knowledge of the topic of interest, the skills acquired through such a process of independent knowledge acquisition will be invaluable for a career in the Business world. The personalised interaction with the instructor will also facilitate mentorship.

Independent Study Course in an Area of Major (4 Units)

Independent Study Courses (ISCs) in an area of major are for students with the requisite background to work closely with an instructor on a well-defined project in the respective major areas. Students will be exposed to individual-based research and report-writing while tackling a business issue under the guidance of the instructor.

Course codes and titles:

1. BSE3751 – Independent Study in Business Economics
2. BSN3751 – Independent Study in Innovation & Entrepreneurship
3. DBA3751 – Independent Study in Business Analytics
4. DOS3751 – Independent Study in Operations & Supply Chain Management
5. FIN3751 – Independent Study in Finance
6. MNO3751 – Independent Study in Leadership & Human Capital Management
7. MKT3751 – Independent Study in Marketing

Please note that students are allowed to read up to a maximum of 8 Units of ISC/Advanced ISCs, where only 4 Units can be used to count towards a major.

Advanced Independent Study Course in an Area of Major (4 Units)

Advanced Independent Study Courses (ISCs) in an area of major are for senior students who are in the BBA and BBA (ACC) honours programmes with the requisite background to work closely with an instructor on a well-defined project in the respective major areas. The courses may also be made available to students who are eligible for admission into the honours programmes but choose to pursue the non-honours course of study. Students will hone their research and report-writing skills while tackling a business issue under the guidance of the instructor.

Course codes and titles:

1. BSE4751 – Advanced Independent Study in Business Economics
2. BSN4751 – Advanced Independent Study in Innovation & Entrepreneurship
3. DBA4751 – Advanced Independent Study in Business Analytics
4. DOS4751 – Advanced Independent Study in Operations & Supply Chain Management
5. FIN4751 – Advanced Independent Study in Finance
6. MNO4751 – Advanced Independent Study in Leadership & Human Capital Management
7. MKT4751 – Advanced Independent Study in Marketing
8. ACC4751 – Advanced Independent Study in Accounting
9. ACC4752 – Advanced Independent Study in Accounting (2Units)

Please note that students are allowed to read up to a maximum of 8 Units of ISC/Advanced ISCs, where only 4 Units can be used to count towards a major.

Deadline for submission of ISC Application Form for approval by Assistant Dean (Undergrad Academic) is latest by 2nd week either Sem 1 or Sem 2 of the academic year. Deadline for submission of project report to the supervisor for grading is the Monday of the Reading Week.

Please download the form here.

If you have further enquiries about the ISCs courses, please contact Mr Liong Wai Loon (wailoon@nus.edu.sg)

For more information on Advanced Placement Credits (APC), please click here.

Curriculum FAQ for Cohort 2023 Students

BBA Common Admissions FAQ for New Cohort 2024 and Returning NS Men